10 Tools That New Businesses Can Use to Target the Best Keywords
Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like.
But, you don’t want to stop there. There are two other things that you need to do:
- Make a list of long-tail keywords to target, when creating blog posts and other content.
- Learn more about your competition, including their target keywords.
With that in mind, let’s review seven tools that you can use to find the best keywords for your business.
1. Google Keyword Planner
As you launch your business, you need tools on your side that are easy to use, accurate and full of features. This is exactly what you get with Google Keyword Planner.
I’ll be the first to tell you that there are many keyword research tools out there, all of which you want to learn more about. At the same time, new business owners don’t need to become so bogged down with details that they can’t take a next step
2. Keyword Tool
Have you come to the conclusion that you don’t want to use Google Keyword Planner?
There’s nothing wrong with this decision. Before doing so, though, you’ll want to know which tool can pick up the slack. This is where Keyword Tool comes into play. The most interesting feature of this tool is the ability to search for keywords from a variety of sources, including:
- App Store
Are you searching for keywords to implement into future blog posts? How about those that will help you run a profitable PPC campaign?
Either way, SEMrush has a longstanding reputation for being one of the best keyword tools. Its name recognition and reputation alone should be enough reason for you to give this tool a try. And, once you do, you’ll soon realize it has something to offer your business.
Its Keyword Research feature is where you’ll spend most your time, as this will help you find the keywords that best match your company and industry. For example, a search for “online marketing” provides the following information:
- Organic search
- Paid search
- CPC distribution
4. Long Tail Pro
With a claim like that, it only makes sense that you would want to learn more about how it works, what it can do for your business and how it has helped other marketers and companies excel in their space.
The only way to truly understand the power of Long Tail Pro is to run a few searches, but there are a few things worth noting:
- You have the opportunity to generate up to 800 keywords per seed keyword. So, even if you only know your primary keyword, it won’t be long before Long Tail Pro is showing you many others that match your business.
- Competitor analysis tools. Do you want to better understand your competition? If so, this tool can instantly analyze the top 10 results for any keyword. This shows you what your top competitors are doing, giving you the direction you require to match their efforts.
The name of this tool pretty much says it all, but don’t take my word for it. If you want to spy on your competition, run a few searches and then let me know what you think.
SpyFu has this to say about its tool:
“Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search.”
If you want to see what your competitors are doing, in regards to paid and organic search, you no longer have to guess and hope for accurate results. You can use SpyFu to ensure that you are only dealing with data that is 100% accurate.
This information may not do much for you, but as you make your way through the report, you’ll find a few nuggets that can work in your favor. Results are broken down into the following categories:
- Shared keywords
- Top keywords
- AdWords history
- Ranking history
- Inbound links
In addition to the many keyword research features, you can also use KeywordSpy for real time tracking. This comes in handy, if you want to see how your website is ranking for its target keywords.If you’re going to use SpyFu, you should probably take a closer look at KeywordSpy as well. These tools are not identical, but they share many of the same features. By experimenting with both, you’ll get a better idea as to which one is right for your business.
A keyword search for “online marketing,” provides the following results:
- Keyword statistics
- Related keyword overview
- Ad overview
- Competitors overview
7. Bing Webmaster Tools
Are you a big fan of Google Keyword Planner?
Google may be top dog, when it comes to search engine market share, but Bing continues to apply pressure. This is due, in large part, to the power of Bing Webmaster Tools.
This results in three things:
- A list of related keywords.
- The number of times each keyword has appeared in search.
You understand the importance of creating high quality, long-form content, but that’s only half the battle. If you’re going to spend time on content creation, you might as well target the right keywords.