Adobe launched a new offer called the Photoshop Photography Program on its official blog Tuesday. The $9.99 per month deal gives perpetual owners of Photoshop CS3-CS6 licenses access to Photoshop CC, Creative Cloud Learn, Lightroom 5, Behance ProSite and 20 GB of online storage, as well as ongoing software updates.
Previewed earlier this month at the Photoshop World conference in Las Vegas, the program will likely encourage more photographers to make use of the company’s cloud services by offering loyal users of Photoshop’s older versions easy access to Adobe’s latest tools.
This attempt to pull older users into Adobe’s new subscription-to-the-cloud ecosystem is a strong indication that it understands some of the resistance to change from legacy users.
Adobe’s willingness to reach out to veteran users, exemplified by this latest, competitively priced program, is an approach that the company will probably revisit in the coming months, as the photo and design community gradually becomes accustomed to the world of cloud subscription software.
However, those interested will have to act soon, as the deal will only be available until Dec. 31, 2013.