ESPN Star Sports has tied up with DigiVive for ICC World Cup T20 live streaming on mobile phone. DigiVive is a leading player in the mobile VAS industry for the live mobile streaming. The mobile streaming will be available on the Mobile Tv service nexGTv starting with the first ICC World Twenty20 match on 18 Sep 2012. The service can also be downloaded by sending an SMS mytv to 58888, or from any of the app store and from nexGTv.com. DigiVive has also secured rights for video streaming of the broadcaster’s highlights programmes.

Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, “We believe that Mobile VAS has huge potential for growth. The ICC World Twenty20 provides an excellent opportunity to reach out to ever increasing group of consumers who use new-age devices to catch real time action from the championship.”

DigiVive Director GD Singh said, the association with ESS will enable 40 lakh consumers to watch live streaming of ICC World Twenty20. “After winning the ICC Cricket World Cup in 2011, all eyes will be on the Men in Blue to regain the ICC World Twenty20 title. We are excited at the live streaming opportunity provided to us by ESS. This will enable 4 million nexGTv users with an excellent opportunity to catch live excitement of ESPN STAR Sport’s coverage of the ICC World Twenty20. DigiVive’s seamless adaptive technology will provide best in class live streaming quality and deliver a unique experience of watching the championship live on Mobile phones and Tablets and ensure that nexGTv users catch the action LIVE anytime anywhere.”

nexGTv is one-of-its-kind service and its various features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer care support call centre make it very unique from other prevailing mobile TV services in India. It offers channel ranging from national to regional in the category of entertainment, movies, news, and much more. It offers best of content with top channels such as Sony bouquet, Star bouquet, Aaj Tak, UTV Movies, etc. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network.