Facebook app centre launched in India

The Social networking website Facebook has now launched apps center in india and six other countries like Australia, Canada, Ireland, New Zealand, South Africa and United Kingdom. The apps center objective is helping users find games and apps more easily.

This is part of a concerted effort on the part of Facebook to showcase the work of developers using its API, as well as capitalize on the fact that most of its users seem to access the site via their mobile devices.

The App Center comes with more than 600 social apps, including Nike+ Running, Ubisoft Ghost Recon Commander, Stitcher Radio, and Draw Something. It will help users to find games, music services and media content easily. The users can access new App Center icon located on the left side of the home page on Facebook.com recommending apps to users based on their interests. Additionally, The apps center service is also available on iPhone, iPad and Android.

First announced in May 2012 and launched a month later in the United states, Facebook App center enables users discover and browse through Facebook apps, available on the platform. The company claimed that it has helped “millions of people” to discover and use new mobile and web apps quoting examples of game developers like Kixeye who apparently observed a higher average revenue per user for its games War Commander and Battle Pirates from the app center users. Disney also apparently saw a significant growth of new players originating from the app center for its games and claimed that these users were more engaged compared to users who came through other channels.

Facebook added a localisation tool to the App center Dashboard that would allow developers to translate the names and descriptions of their apps into other languages. The company said “the apps center has driven millions of app installations. The centre does not host apps, but sends users to the appropriate app store for their device.”  The App Centre is now available to everyone in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa, and the U.K. But will this strategy work for India?

Will the app centre work in India?

Many Facebook users in India do use their Facebook accounts to play games online as much as they use them to keep in touch. But whether they will use an app store remains to be seen.

It is highly likely that many users will not appreciate the redirection to the appropriate app store, and it is also debatable if an app store will eventually lead to more online purchases of apps. And Facebook will have to make the app store more obvious to users.

Currently users have to click on the App Center icon located on the left side of the home page on Facebook, which recommends apps based on interests. But right now its a little hidden away and in the rush of looking through photographs or stalking people or doing whatever it is you use Facebook for, it is likely to go unnoticed.

One would expect it to be located right on top of the screen, but its more towards the bottom of the page, and unless you knew it was there you’d be likely to miss it.

As you click on the tab you will see a bunch of personalized recommendations based on apps you have used thus far. However it has also categorized apps into ‘most used’, ‘top grossing’ and ‘trending’ in similar fashion to the Apple store.

Consumers will need to use Facebook Credits, the company’s payment system, to purchase the apps and Facebook will take a 30 percent cut of the revenue as it does with in-app purchases, said Facebook spokeswoman Malorie Lucich, when the app centre was first announced last month.

Facebook is introducing the app service to give software developers additional options, but the company expects in-app purchases to remain more prevalent on the social network, said Lucich.

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