Today we’re announcing a new layout of Facebook designed to reduce clutter and focus more on stories from the people and Pages you care about. You’ll still see all the stories you saw in your News Feed before, but with a fresh new look: photos, news articles, maps, and events all stand out even more. And with this new design, News Feed now has the same look and feel on mobile, tablet, and web.
This change is a visual redesign of News Feed only and does not change how we surface the most interesting stories to people.
With this new layout, all content is becoming more vibrant, including stories from Pages and brands. As a marketer on Facebook, here’s what you need to know about News Feed’s new look:
- Think about your visuals: We’ve seen that more visual stories in News Feed – from both people and Pages – increase user engagement. Now businesses have an even more visually rich way to showcase content and get people engaged. In the example below, a restaurant can get people hungry for lunch by showcasing today’s special right before lunchtime.
- Get discovered with “Following”: Thanks to a new “Following” feed on the right-hand side of the home page, people will be able to discover more content from the Pages they like and the people they follow. Stories on “Following” are shown in chronological order.
- Make sure your cover photo tells your story: For both organic and paid Page Like stories, the photo that we’ll now display is the Page’s cover photo. This change is designed to provide more context about the Page. All the more reason to make sure your cover photo is eye-catching and visually representative of your Page.
We’ll be rolling out the new design very slowly over the coming weeks on web and mobile. If you’d like to get it early, visit www.facebook.com/newsfeed and add yourself to the waiting list.