The FIFA World Cup is a sure-fire way to get people talking. Goals, dives, injuries and unexpected results; all of this has people shouting at their TV and, increasingly, using social media such as Facebook and Twitter to express their volatile emotions.
Today, Facebook announced that total interactions related to the tournament have passed the 1 billion mark. The mammoth figure includes World Cup-related posts, comments and likes between June 12 and 29.
“Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment,” the company said. “Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions.”