Launching a new Google AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.

If you’re just starting your journey, then fear may be dominating your thoughts, so in this article my goal is to put you at ease. The steps I’m about to go through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.

I’ll never forget my very first Google AdWords campaign back in 2006. I was fresh out of college and my boss handed me the reins to an account he had set up himself but didn’t have time to manage. My task seemed simple enough. Don’t screw up what was working already, and more importantly, create even more profitable campaigns.

Over the next 365 days, I went on to manage half a million dollars in Google AdWords advertising. And two days in particular are forever etched in my memory. I refer to both as my “$10,000 days.”