Google AdWords: Tips to Organize your Adwords Account for better results
Now that you’re up and running, have the hang of managing your ads, and are measuring your results, it’s time to think about optimizing your account. Optimization can be aimed at getting you more traffic and better leads, lowering your ads’ costs, or improving your return on investment (ROI), among other advertising goals.
Good account organization helps you make changes quickly, target your ads effectively, and, ultimately, reach more of your advertising goals. By creating well-structured campaigns by theme or product, you’ll get more than just an account that’s easy to manage and keep organized: you’ll also have sets of ads and keywords that are directly related to each other, which helps improve your Quality Score. With a higher Quality Score, you can get more bang for your buck.