Google has introduced the Search Analytics report to help webmasters better analyze their website traffic.
The new Search Analytics report enables users to break down their site’s search data and filter it in many different ways. For example, webmasters can compare mobile traffic before and after the “Mobilegeddon” algorithmic update released on April 21. If they have an international website, they can find the countries where people search most for their brand by choosing “impressions” as the metric, filtering by brand name, and categorizing results by country.
If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. Over the years, we’ve been listening to your feedback and features requests. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? or in two different time frames?
We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.
The new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.
Webmasters can also use the Search Analytics report in many other ways to make the best decisions for their website’s performance.
Google points out that compared to the existing Search Queries report, Search Analytics report offers more accurate data. For example, the new tool counts only clicks on an expanded image, while the old Search Queries report counts any click on an image, expanded or not. So click count may be lower in this new report, but is more meaningful.
Google is rolling out the new Search Analytics report today. It will keep the existing Search Queries report for an additional three months.
We hope you find the new Search Analytics report useful for your traffic analysis. Please share your feedback in the comments below or on our Google Webmasters Google+ page. As usual, if you have any question or need help with the report, feel free to post in our Webmasters Help Forum.
Last but not least, we sincerely thank all the Trusted Testers and webmaster forums’ Top Contributors who spent time testing the alpha version of Search Analytics, and who helped us create such a good report: we wouldn’t have made it that great without your constant feedback and suggestions. Thank you for being so amazing!