Groupon India, a shopping website, has tied up with a Delhi-based wholesaler and is offering onions at prices as low as Rs 9 per kilogram.
Beginning today Groupon India, which offers a daily deal on best local goods, services and events will deliver onions for the next seven days to customers in 78 cities across the country.
The deal is scheduled to be online for the next seven days and customers would be able to get their onions within 10 days of placing their orders.
“It is a very simple deal. We are a deal site and in current situation where onions prices are skyrocketing we are offering onions at Rs 9 per kg. The onions will be home delivered to buyers,” Ankur Warikoo, CEO, Groupon India said.
“We plan to sell 3,000 kilograms of fresh onions per day.
This is so that we can ensure the quality of the products. We have tied up with a large onion distributor in Delhi and will be using multiple logistic partners to deliver the onions to customers,” Warikoo said.
Onions, packaged in special moisture free wraps would be couriered to buyers by companies like Blue Dart, which is a partner of Groupon. Only registered users of the site would be able to avail the deal with only one deal available per user.
The company says it expects more than 20,000 people to avail of the onion promotion.
“We are fairly confident that people will buy. The offer will last till the onions last,” Warikoo said.
Since the last one and half months, retail price of onions have skyrocketed up to Rs 80 per kg in most parts of the country.
Groupon India is part of a 48-country portfolio of Groupon Global spanning 200 million subscribers and over $5bn in annual sales.
The site, offers “collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers and delivers over 650 daily deals globally.”
The price of the Groupon’s onion deal? Nine rupees per kilogram (approximately 14 U.S. cents). Over seven days, Groupon plans to put a limited number onions on sale (limited to one kilo per customer) and ship them for free to customers in 78 cities throughout India. Looking at demand, the deal has been a hit. The onion inventory sold out the first day.
But onions aren’t just a selling point for an American company looking to boost its customer base in India. Like gas prices in the U.S., India’s opposition party is using the rising onion prices to bash the ruling party. Politicians have even gone so far as to set up their own discounted onion stands.
This latest move from Groupon might not win them political office in India but they might win over some new fans.
With PTI inputs