With Google allowing Brand pages like Facebook do, we outline some steps for you that will help you in setting up your Brand Page on Google Plus and gets it running.
Local Business or Place: This is suitable for businesses like stores, services, hotels and restaurants Product or Brand: This is suitable for apparel, cars, electronics and financial services businesses. Company, Institution or Organization: This is for companies, institutions, organizations or non-profits Arts,
Other: This category is meant for those businesses which are not covered in the above categories.3. Add information:Now you need to enter your business name and the website. Once this is done , you need to choose from an additional category that depends on your business. These subcategories are linked to the main category chosen earlier. Lest say you chose a “product or brand” , you can then choose from various options like food and drink, arts and entertainment, fashion and beauty, home and garden, etc.Then you need to select which age viewer option should be enabled. The default option is any Google Plus user but you can restrict this to 18 and older or 21 and older.
4. Adding a Tagline and Picture:
You then need to add tagline in 10 words that is related to your business. After this, you can add an image.
5. Spreading the Word:
This allows you to promote the new Brand Page among your Google Plus circles so spread the word and get it talking.
6. The last step is your Google Plus Brand Page:
You are done now and your Brand Page is complete. Google provides a link to the page. The URL contains a string of random characters and is not a clean URL like Facebook has. Maybe later, when Google updates this feature. You also get a Google Plus button that can be placed on your website.
Now your page is live and you can start adding people to your Google plus circles and posting updates.
Advantage you get when you Create a page on Google Plus
Creating fan pages is always a cool way to interact with your fans. On Google Plus you can plus 1 the page and individual posts on that page must the same way you can on Facebook and it also provides an option to add the page to your circles, which helps to get the page’s post updates, and works much in the same way as subscribing for the updates! You can also use Google Plus as the page, again much the same way like Facebook.
Salient features of pages on Google Plus
You can add the Google Plus 1 button to your site so that people can +1 your page directly from your website.
Google+ Direct Connect is perhaps one feature Google plus pages did not inherit from Facebook. If your page is much talked about, has a lot of +1?s and followers, your pages will have Google+ Direct Connect enabled. When any-one searches on Google with “+YourPageName”, and your page is direct connect enabled, it will take you directly to the page concerned.
Hangouts – Connect directly with your community via live video chats that can put you face to face.
The idea of Google integrating Google Plus with its search results will be useful and a attraction to bloggers and web developers.