A Facebook Page, sometimes referred to as a “Fan Page,” is a single page that you can create off of the Facebook.com domain for anything you want…a particular subject you like: a celebrity, a business profile, whatever your heart desires (as long as you have the legal rights to do so). Think of it as a one-page meeting place, with information, links, a message forum box, RSS and anything else you want. Best yet, anyone can create them. All you need is a Facebook account!
Facebook Pages are important for a few reasons. They’ve been showing up high in search engine positions. You can get unlimited “fans” for your Facebook Page, and really tap into that massive audience that is ‘Facebook.’ It’s an awesome way to get new people to discover whatever it is you have to offer. So, unless you want to create a social networking site the traditional way, a Facebook Page is almost like a free, specialized social networking mailing list that you can reach out to at any time!