How To Successfully Market Yourself As A Realty Expert Using Social Media Tools

Have you considered expanding your real estate business with the help of social media? If not, it’s time you started promoting yourself by using different social media tools.

Social media has changed the way companies and brands interact with their consumers. Ever since the boom in the e-commerce industry, various companies have made their presence felt through social media sites like Facebook, Twitter, and Instagram. Many online housing websites like, use social media to connect with their users. If you own a real estate company or you are a self-employed real estate agent, you can take your business to the next level by using social media as a part of your marketing campaign. To give you a headstart, this article talks about various social media platforms and how you can use them.


Facebook has approximately 1.49 billion active monthly users. So, you can imagine how far and wide you can reach through this platform. Refrain from using your personal account as it doesn’t look professional and may also take your attention off important business-related posts. Post pictures of your neighborhood, talk about the latest event, and ask questions to establish a friendly relation with the online community.

Make your posts fun and engaging by running contests and inviting your Facebook fans to different events that you attend. Ensure that you highlight the positive aspects of your city and neighborhood. Remember that the more likes and comments your posts get, the more they will be promoted. Additionally, you can also make use of Facebook ads to promote yourself.


Twitter is a relatively easier social media platform when compared to Facebook. Here, you can update as many tweets as you want and also give your personal thoughts on the latest happenings in the real estate market. Tweet about an open house or a new property as soon as you come to know of it. Use relevant hashtags to reach your target audience. Keep your posts interesting by using creative captions and good quality pictures. This will help you in garnering a large number of followers.


LinkedIn helps you connect with your old contacts and industry experts. Sign up on LinkedIn and build connections within the real estate industry. You can also post links to your blog or personal website to promote yourself and your business better. Connect with your previous customers and ask them to post recommendations for you. This will help you to get noticed by prospective home buyers and investors.


Pinterest is a visual platform where you can share photos of different properties and neighborhoods to promote your business. The focus here is on images, so make use of photo editing tools to make your posts appealing. Also, you can indulge in some DIY home decor or home-staging projects and then post them on Pinterest. This will generate interest among users and it will also increase your follower base.


Instagram is an image-sharing platform where you can post as many pictures as you want. Communicate with your buyers by posting good quality images of various listings and properties. Follow other real estate groups or agents and build a rapport with interested home buyers and investors. You can also hold online contests or give away discounts in order to attract customers. Remember to use relevant hashtags to reach your target audience.

The best way to promote yourself on social media is by building a strong relationship with the online community. Keep your followers engaged through interesting and interactive posts. Social media is an interesting platform and if used correctly, you can gain popularity within a short period of time.

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