launches first experience store in Hyderabad is India’s #1 Online Toy Store, offering a differentiated shopping experience through associated brands. provides shoppers with a broad online selection of distinctive toys for all ages across 0-13 years of age group. Online toy store Kidloo has launched its first experience store in Hyderabad. They will provide an option to try and experience the toys before deciding to purchase it online. The company aims to start 70 self-owned and franchise stores in 3 years in the large and medium formats.

The store will stock a variety of toys from the seasonal, most recommended, most shopped, latest, hot deals and hard to find specialty toys from around the world.

Prashanth Gowriraju, CEO, Kidloo said, “After emerging leader in the online space, Kidloo now forays into retail format to provide a never-before shopping experience for toys. Kidloo operates with the mission to be a great kids’ brand and offers parents and families a broad selection of products to create magical playtime memories.”

Hyderabad-based Hoorayy Technologies, launched Kidloo in February 2011. It had earlier raised Rs 30 lakh from angel investors. The online store stocks brands like Fisher-Price, FunSkool, Lego, Disney, Chicco, Leapfrog, Hotwheels, Silverlit and Barbie.

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