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Complete Guide To Conduct The Best SEO Audit

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complete-guide-to-conduct-the-best-seo-audit

Website audit is most important part of SEO through which the website health status is checked. Via SEO audit, businesses or online marketers can identify the website’s weakness and rectifies it with ease.

To put it technically, SEO audit is the complete process of evaluating the website with the SEO audit checklist and correcting it for the betterment.

When Is SEO Audit Performed?

You have launched the great website. You might be proud of the features that website hold, however the website is lacking to resolve its purpose. That is, it fails to bring more website visitors. Then it is correct time to perform the search engine optimization audit with the checklist & details given here.

By following these procedures, you can find the problems that hinder your website to bring traffic, leads and profits.

By The End Of Doing SEO Audit, You Will Come To Know The Below Given Details:

  • Where you stand in industrial competition. Whether you are on right path or lacks far behind.
  • You can clearly identify what changes must be done on website to make it competitive.
  • SEO scores for the website.
  • Uncover the website’s strength and weakness. Rectify them as early as possible.
  • Make some technical changes by predicting the future SEO.

Now let’s go in detail about the SEO audit procedures and how to perform it easily.

The techniques given here are niche and evergreen and so, SEO experts can use it at any time.

The sole purpose of doing SEO audit is to improve the website search ranking.

For this, before getting into off-page optimization factors, one must check the on-page of the website. Only when this is perfect, off-page techniques will work well.

Use Reliable SEO Audit Tools:

So, utilize the reliable SEO audit tools like SEO Checker and figure out the changes that must be done. There are many SEO audit tools available online. However relying all of it will topple the audit results. Only few tools will be reliable and accurate. The best example for this is SEO Checker.

In this tool, you can type the website URL and also the industrial competitors’ website URL to find out the differences. The tool will perform SEO audit and give the results within minutes.

Through this, you can easily compare your website performance with the competitors. Find out where your website lacks.

For example, your website may be missing with alt tags which are one of important SEO ranking factor. However your competitors might have given alt tags for the images in their website. And this is the right time to give appropriate keywords as alt tags for the images present in website pages.

The alt tags must be relevant to the web pages. You can also check how competitors have given it.

Check for Penguin & Panda Google Algorithm Updates:

We all knew that Panda update is to check the content. Hence do the quick Panda check for all the website pages content. Furthermore, Penguin update is for checking the natural backlinks that are made for the website. Majestic SEO is the best tool for checking the Penguin update. If you find any irrelevant backlinks or low quality backlinks linking to your website then it is advisable to delete it.

To delete the irrelevant backlinks: Go to the webmaster search console, from dashboard, select Search Traffic > Links to Your Site. And from Who Links the Most > More. Select Download More Sample Links. All the backlinks formed for your website will be downloaded in excel sheet. You can delete the unwanted links in that excel sheet.

Later, go to Disavow Links Tool Page, select the website URL and then click on Disavow links. Now upload the edited excel sheet. And thus the unwanted backlinks will be removed from search engine.

Improve Meta Tags & Check Canonical URL:

You can also compare the website page titles of yours with the competitors via audit tools. Check if any website pages are missing with page title & description. If so, then create page title and description for it. While creating it, remember that the web page titles must hold branded phrase like company’s name or a tag line related to the web page.

Secondly, the Meta description’s length must be according to Google’s latest algorithm. The Meta description must be the answer for that page’s title. Create unique content as the search engine loves it.

The SEO audit contains canonical check too. Ensure that every website pages have canonical URL. Ensure that the canonical URL must match the regular URL.

Crawl Throughout the Website & Identify the Problems:

Sometimes, the website issues might be hidden and it requires an eagle’s eye to detect it. For example, sometimes my mistake you might have included some web pages under “No Index and No Follow”. Due to this, those website pages might have missed its chance to get crawled by search engines.

Sometimes, the website might lack in 404 page, hence create it and upload the 404 page.

So take this opportunity to perform the great website crawl to identify these sorts of technical issues.

Improve the User Experience:

There are many ways to improve the user experience since it is most important for any business.

Website Color: This plays a critical role for creating the brand identity. The color of the website must match the brand logo to make a strong presence in users mind. Heading must be catchy too.

Use Good Images & Videos: These visually presence creates a good impact among users. A product/service must be represented in rich way that offers user experience.

Share the Most Important Information on Above the Fold: Usually the banner slides present in home page of the website must not be too lengthy that occupies the total screen length. However it must be minimal and niche information must be shared above the fold.

Keyword Research is Basic Factor:

Usually search terms chance from time to time. Hence make a detailed keyword research of how users type and search for your business online. For example, “Website Designing Company” is used long back and people stopped searching via this search term. Instead “Web Design Company” is the latest search trend these days.

y using those old search trends, it is highly impossible to get good search results. By using it in the website content will make the website outdated. Hence implement the researched keywords in website content to make the betterment.

Check Whether The Website Is Mobile Friendly:

These days, website owners are rushing up to make their website pages mobile responsive. And this trend will constantly grow without diminishing. By 2021, it is expected that nearly 52.3 million users use the mobile devices to search the data on the internet.

The statistical data says that in 2015, 32.1% of users used the mobile devices to search the data, in 2016 the percentage was raised to 36.6%, in 2017 it was 40.7 and this year it is estimated to be 44.5%

Hence

Why one must miss this wide opportunity of getting mobile customers? Therefore check whether all the website pages are mobile responsive.

Check the Website Loading Time:

When the website has longer loading time then the visitors will get frustrated and move to other website. Nearly 25% of the visitors are estimated to get irritated because of longer loading time. And they never come back to that website.

To reduce the bounce rate and to catch hold of the customers, SEO experts must check the website loading time during SEO audit. The website must load as quickly as possible. To check the page speed – Pingdom Website Speed checking Tool can be used.

Here is the list of things which will slow down the website speed. Though there are several other factors, these parameters are considered to be the most specific ones.

  • Too much of website pages coding will reduce the website speed. Hence check whether the code-to-text ratio is good. If there are unwanted codes present then consult with website developer and delete it.
  • No caching Elements: Usually cache is implemented in website so that when users enter the website for first time, the website elements get cached in user’s browser. Later when they enter other time, through the caching the website is loaded quickly.
  • Page size is longer than 1.5MB: then website loading is longer.

Key Takeaways:

Follow the given SEO audit checklist while checking the website pages. Use reliable SEO audit tools to identify the hidden mistakes within the website pages. Resolve those issues to make the website to stand among competitors and also in search rankings.

Check whether the web pages hold canonical URLs and whether it contains Meta tags – Meta title and Meta description. Improve the user visual experience via rich videos and images. Implement the best search terms as keywords within the website content.

Finally, crawl through website pages to find out the mistakes to be rectified and do it as early as possible.

Optimizing Your Website for Voice Searches

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Optimizing Your Website for Voice Searches

Voice search has now become a mainstream search option. With the increasing popularity of devices like Alexa, Siri etc, voice search is all set to take over the conventional forms, especially for the searches associated with the daily needs and day-to-day life. Presently, there are 33 million voice-first devices in circulation. As per a survey by AIM for SEO trends for 2017 and beyond, voice search appeared at the third spot. Furthermore, CEO of Google, Sundar Pichai, states that one-fifth of the Google’s search queries are performed via voice search. Though young adults are found to be listed in favor of voice search, elders too are becoming savvy with voice searches. It is imperative that the website cope itself for optimized voice search to remain competitive.

Analyze The Trend Where Voice Searches Are Used:

Internet Trend Analysis estimates that local information via voice search is nearly 22%, Fun & Information is 21%, Personal Assistant 27% and General Information up-to 30%. Mostly, people voice search to get information about locations of places & to hear a recipe while cooking it. People also voice search to know about new products launched in market. Hence optimizing the Google Map for voice search amplifies the business reachability among target audience.

This SE optimization might be little tricky too. For instance, if someone voice search like “find pizza takeaways nearby”. Voice search must be well SEO optimized to recognize the mobile user’s location and then fetch relevant results. Google My Business listings with long-tail keywords might help in these circumstances. Adding all the business information & selecting relevant categories is MUST. This ensures that the website is shown in SERP while doing right voice search.

Long-Tail Keywords Works Favorable For Voice Search:

Why we must prefer long-tail keywords? Because it would act as conversational keywords. Usually long-tail keywords would be a mimic of how real users talk. So SE optimizers must do research on how people ask questions on phone and how they think to do conversational searches. In general long-tail keywords provide more relevancy to voice searches. In turn it brings high conversion rate for optimized websites.

For example, “What’s the weather in California?” or “Where to buy chocolates in Sydney?”

Other Key Factors To Consider:

The Google voice search or the speech recognition software uses the web speech API technology to convert the words spoken into text. Hence to better voice search optimize your website – it is essential to focus on answers, own the relevant featured snippet and build the conversational engine. This makes speech API to recognize your website.

Following are four ways to optimize your website for voice searches

  1. HTTPS framework Compatibility

The first step towards optimizing your website to Alexa, or Siri or even Google voice search is to make your website HTTPS framework compatible. It has been found that an HTTPS framework compatible is likely to generate much more website traffic from voice searches as compared to others. Believe it or not, it is observed that 65% of traffic generated from voice searches results in getting directed towards websites with HTTPS. The statistic itself advocates the evolution of your website to HTTPS compatible framework.

  1. Enhance credibility

Though this point comes after the step of getting HTTPS for your website, it is even more important to increase the credibility of your website. The prerequisite for the same is to have quality content, authentic data, and high citations. You don’t need to include everything or a big name to be credible but you can be an authority within your niche. If you don’t have great content then you need to work on it. Add high-quality multimedia, include expert opinions. Make your design better, earn more social media shares, get links to your website published on other similar websites. They will make you the leader in the field. One thing that is a characteristic of voice search is that most traffic goes to the most authoritative website.

  1. Faster loading time

Make sure that your website loads real fast. To be precise, your website must load in less than 4.6 seconds to keep the visitor interested. This actually means that your website needs to be 50% faster than an average webpage. The faster your webpage loads, greater is the traffic you are going to get. If your webpage loading is not fast enough, you are just not going to get the traffic.

  1. Short answers within your content

It is important to have short answers with your long textual content. Search engines, including voice search, always give higher value to longer content that is search engines values a 2000 word page higher than a content of 600 words. More the content you have, richer is the indexing by Google, associating more terms to your content. But you must have short answers within. For instance, if you are writing an article about dietary habits of Indians, you may add a question asking what dietary habit is. Then follow it with an answer with one or two short sentences. This is an example of in-depth content. Such in-depth content and headers within the content help Google to give people the answers. Moreover, with voice search, it has now become a fad that people ask colloquial questions to the voice device. It is, therefore, all more important to have questions and short answers within your content.

SEO for YouTube, How to Search Optimize Youtube Video

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infographic SEO For YouTube

SEO for YouTube, How to Search Optimize Youtube Video :-

Youtube is the second largest search engine. A lot of people are doing SEO for Google – which usually ends up with Bing and Yahoo rankings following suit. What we fail to see is that Youtube SEO can gain you far more search traffic than Yahoo and Bing does. So if you’re not doing Youtube SEO, you’re missing out.

First thing’s first – you need a Video

Here are some statistics to start with:

  1. 3.7 Billion Youtube searches per day as of March 2010 according to comScore
  2. 48 Hours worth of Video uploaded every minute on May 2011
  3. More than 3 Billion views every day
  4. 13 million hours worth of video uploaded in 2010 alone
  5. 700 billion video playbacks in 2010
  6. Youtube owns 10% of the entire Internet Traffic

Applying SEO to your Youtube Video

There are two categories in Youtube ranking factors. There’s your Video Content and then there’s your User Engagement. These two things make up pretty much most of your Youtube SEO. You see, Youtube’s search engine does not work like how Google does. Youtube’s search engine cannot directly tell if your keywords are inside the video. It cannot directly tell if your video is relevant to the tags you put in. So what exactly does it use to know which videos rank first?

Video Content Factors

  • Title
  • Description
  • Tags
  • Transcription
  • Channel Authority
  • Content Delivery

User Engagement Factors

  • Views
  • Inbound Links
  • Social Shares
  • Embeds
  • Comments / Responses
  • Like (Thumbs Up), Thumbs Down and Favorites

This is the foundation of your video’s Youtube SEO. It deals with all factors under your control as the publisher – much like how on-site optimization is to SEO.

How To Write Blogs For Seo? Tips For A Great Blogger

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Write Blogs For Seo

Everyone around the Web world is using SEO as a great tool to empower their site and make it come in the search results everyday, leading it directly to great visitor count and indefinitely generating revenue from the same.

Writing blog posts for Search Optimization has become a trend in our everyday blogging life, but here are two things you can do about your content and obviously to your optimization strategy.

There are 5 basic rules you should stick while writing articles that work great with Search Engines Algorithms

A)      AUTHENTICITY

Blog posts should be original, you cannot copy from other websites and obviously cannot re-write articles from someone else’s blog/ or site.

Stolen articles don’t ban you from Google but they actually degrade your website’s performance in the search engines rankings. I have seen many people copying from top sites and they have some Page Rank, but it is of no-use, as they will never surpass the search ranks from the blogs they copy from and obviously until and unless they are reported to be plagiarise, they still live for a few days.

After getting your facts straights, you should not use your own content twice, even if you can re-write it somehow, it’s a waste of time and bad for your blog. How Bad?

They decrease the authenticity of your original blog post, leading yourself behind in the search result page.

Another bad way is using the same article on every blog, domain or subdomain you own. It again leaves you to be a copycat and somehow makes Google feel that you can’t produce original blog posts.

B)      ACCOUNTABILITY

Does the article gives useful information on the topic you are writing about, or is just some blog that gives the same information, which is available on other thousands. Key to a unique article is with research and exploration of the topic you are about to write, if it comes packed with everything then readers are surely going to be engaged and definitely your blog visit time would increase, which indefinitely tells Google that it fulfils the desired search term.

Ask yourself, if its everywhere, why would google recommend you in its first search results, it has to important, information filled and obviously should add some value to your blog.

C)       WELL-FORMED

While writing an article, try to follow simple grammar rules and avoid making any errors. It has been a great trending topic within webmaster’s, saying well-formed and grammar abiding blogs are much liked by google than sites which seem to be written with the sake of writing something on it.

Don’t try to write a perfect English and try to avoid any jargon words, because the web has audience that may not be able to understand it. It is always preferred that writer should always write for a wide audience rather than writing it for a bunch of people, who can actually understand it.

Great Content is only worthy of appreciation, if it can first be understood” – That is what I say to myself before writing anything. (And Yes, I made that line)

Other than Grammatical Errors, you should form an article that is actually been formatted well and is easy to understand. And also the user should be able to answer a fine & simple question.

Where exactly is it going towards?

There is just no use of researching about a topic, if you audience feels to be jeopardized and can’t understand how and what are you trying to explain.

Try to create good content and minimize the possibility, of people not understanding what exactly you are trying to say.

D)      LENGTHINESS

It’s not today, but from forever this topic has raised eyebrows of many webmaster, blogger (especially new ones) and far more people, who try to make a living through their sites.

The length of an article depends on you, it can be as long as you want, keeping just one point in mind – Explain the heading of your topic.

Writing a summary would not help your article to be complete descriptive and usually a visitor is just not looking for that. If he knew about the topic, he would have never searched for it, hence Search Engines don’t like incomplete or in some cases – non-descriptive article.

To make it simple, don’t write for Search Engines, write for users and stop thinking about length. It is always better to give extra, rather than keeping things short.

E)      CALL-TO-ACTION

Call to action is a nice way of keeping visitors on the tab and making them explore your site more, but many of the bloggers, somehow get this wrong, they use so many hyperlinks in the middle of their article that it seems to bugger most of the audience.

And if its not for the audience, Google also hates too many links (even if they are from the same site).

Make sure you are keeping your link ideas to a limit and only add appropriate links that actually make your article informative and interesting.

# You can see Top 5 Content Mistakes That Google Panda Sees and Slaps, it explains more mistakes that you actually make while writing something wrong on your site. While you may work on those areas, it is also important to work on your On-Site Optimization.

Again, I have compiled 3 more points to help you get started.

Well the post is for everyone, but as I am using a WordPress installation, the screenshots are of the same, but you can do these changes onto every platform or better if you are creating your own site. Now not wasting any further time, read on!!!

(A)    START WITH THE TITLE

Title of a blog post is of utmost importance and it is the very first thing that helps search engines to match the search queries of the users. Try to complete your title with the keyword you are trying to target.

For example if you are trying to target “Chocolate Cookies”, try to make a title that makes sense and has the following keywords in the Title – “How to Make Chocolate Cookies” [See (1) in Image]

And another most important point to remember is the title length, you should always keep your title within 60 Characters, as Google doesn’t really shows much on its search page. And try to use SEO Plugins for the same, two of the most favourite plugins are SEO plugin by Yoast and other All in One SEO Pack.

You should also try to match your URL link to keyword as much as possible, try to keep your keyword close to your domain name. [See (2) in Image]

How to write blogs for seo - 1

Well I’m using Yoast’s plugin for my titles and meta description, you can use anyone you desire.

I have written the same Title in the title meta tag (See (4) in the Image) of the plugin box, and also have written my focus keyword (See (2) in the image), that I am trying to target. If you see (in no.5 ), it lets me know that my article does (or does not) have that keyword in it.

In the snippet preview (1), you can see how it will be displayed in the search results, the description it writes is just the meta information you type in (5).

How to write blogs for seo - 2

(B)   CALL-TO-ACTION

As I have already said that too much of it is bad, but if you don’t use it at all, its just wasting your precious blog post.

You should interlink your older posts with the new articles, it not only helps you harvest the power of your old content, but also decreases your bounce rate.

Try to link the words as anchor text’s for other articles.

(C)    IMAGE OPTIMIZATION

Image optimization is great, if done correctly you can actually make doors for a great audience to visit your blog.

# Well this is how I write blog posts for SEO, hope you like it and if there is anything you think different, please comment.

Google Analytics Tutorial: How To Set Up Google Analytics for Your Website

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Want to set up Google Analytics on your website? You’ve come to the right place! Everyone says Google Analytics is fantastic for understanding your visitors, website, and online biz. But how the heck do you get started with it?

Maybe you had a go at setting up Google Analytics, but couldn’t get it working properly with your site. Or maybe it all seems too hard to even begin!

Do you want to install Google Analytics in WordPress? Knowing how your audience interacts with your website is crucial for your success. The best way to know your audience is through your traffic stats, and this is what Google Analytics provide for FREE. In this article, we will share why Google Analytics is important, and how you can install Google Analytics in your WordPress blog (step by step).

Get started with Google Analytics today!

Google Analytics can seem hard at first. However, if you followed this tutorial then you’ve set up an Analytics account and linked it to your website. Google Analytics is tracking your visits and you’re well on your way to becoming an Analytics ninja. You are awesome!

After a couple of days, you’ll start to see some visits appear in your Google Analytics. But how do you make sense of it all? What can Google Analytics actually tell you about your visitors, site, and business?

Never fear, dear reader. I have answered these questions — and more — in another article!

Step 1: Sign into Google Analytics

Follow these steps to sign into Google Analytics and begin the setup process:

  1. Go to the Google Analytics website.
  2. Sign into Google Analytics.
  3. Sign into your Google Account.
  4. Begin the Analytics signup process.

Step 2: Enter your account details

Once you’ve clicked the Sign up button in the previous step, you’ll see a New Accountpage appear. Here’s where you enter the details of your Google Analytics account and website:

Here’s how to fill in this form:

  • Website / Mobile app: Google Analytics lets you track visits to your website, as well as usage of mobile apps. Since you want to track your website traffic, make sure Website is selected.
  • Account Name: This will usually be the name of your business. You can track several websites (known as properties in Analytics-speak) under one account, but in this tutorial you’ll just track one site.
  • Website Name: Enter the name of your website here.
  • Website URL: Enter the URL (web address) of your website’s homepage — for example, www.example.com. If your website uses HTTPS — which is usually a good idea — then click the button to the left of the URL text field and change http:// to https://.
  • Industry Category: This setting is optional. If you set it to your biz’s industry then it helps Google tailor their reports, communications and educational tools to your needs. It doesn’t affect your visitor tracking at all.
  • Reporting Time Zone: Pick your time zone to make sure the reports use the correct times for your location.
  • Data Sharing Settings: These settings control what Google does with your Google Analytics data. They’re all selected by default, but feel free to deselect any of them. You can always turn them on again later.

When you’ve entered all your details and reviewed your data sharing settings, scroll down and click the Get Tracking ID button:

Step 3: Insert the tracking code in your website

Once you’ve agreed to the terms, Google Analytics takes you to the Tracking Codeadmin page for your property (website):

There are two important things on this page:

  • Your Tracking ID: This is a unique string of text that identifies your Google Analytics account and website. In the screenshot above it’s UA-XXXXXXXX-1, but your Tracking ID will contain digits instead of the Xs.
  • Your tracking code: This is the code in the box under Website tracking. It’s a snippet of JavaScript code that you need to insert into every page of your website, so that Google Analytics can track your visits.

Here’s how to insert the tracking code on your WordPress site, as well as on other types of site:

Follow these steps to install the plugin and insert your tracking code:

  1. Log into your WordPress admin.
    Open a new browser tab. Visit your WordPress admin URL, enter your admin username and password, and click Log In.
  2. Search for the GA Google Analytics plugin.
    In the left-hand admin menu, choose Plugins > Add New. In the Search Plugins box at the top right of the page, type ga google analytics and press Return.
  3. Install the plugin.
    Find GA Google Analytics in the search results, and click Install Now to install the plugin:
    wordpress-install-ga-google-analytics-plugin
  4. Activate the plugin.
    After a short while, the Install Now button should change to say Activate. Click the button to activate the plugin. In a few seconds, you’ll see the message Plugin activated appear at the top of the page.
  5. View the settings page.
    In the left-hand menu, choose Settings > Google Analytics to display the plugin’s settings page:
  6. Display the settings.
    Click the Plugin Settings header in the settings page. It expands to reveal the settings
  7. Enter your Tracking ID.
    Switch to your Google Analytics browser tab again. Select your Tracking ID in the Google Analytics Tracking Code admin page that you kept open earlier. Choose Edit > Copy to copy the Tracking ID, then switch back to your WordPress browser tab and click the box next to GA Property ID. Choose Edit > Paste to paste your Tracking ID into the box
  8. Enable Analytics and Universal Analytics.
    Select both the Enable Analytics and Universal Analytics checkboxes to turn on the tracking. (Universal Analytics is the latest version of the Google Analytics tracking code; you almost definitely want to use it.)
  9. Turn off tracking for your own visits (optional).
    Google Analytics tracks your own visits to your site, just as it tracks your visitors’ visits. If your site doesn’t get much traffic — and you visit your own site a lot — then your own visits can distort your Google Analytics reports quite a bit! To help with this, you can select the Disable GA on the frontend for Admin-level userscheckbox. This stops the Google Analytics tracking code being inserted into pages when you view your site. (Just make sure you’re logged in as a WordPress admin user whenever you visit your site!)
  10. Save your changes.
    You can ignore all the other settings for now. Click the Save Settings button to save your changes

Method B: Copy and paste the code into your WordPress theme settings

If you don’t want to install a plugin just to insert your Google Analytics tracking code, you can usually insert it manually into your pages by copying and pasting the JavaScript tracking code into your WordPress theme’s header.

  1. Log into your WordPress admin.
    Open a new browser tab and visit your WordPress admin page. Enter your admin username and password and click Log In.
  2. Access the theme settings.
    In the left-hand WordPress admin menu, choose Genesis > Theme Settings:
  3. Find the Header Scripts box.
    Scroll down the page until you see the Header Scripts box. It’s inside the Header and Footer Scripts section.
  4. Copy and paste the tracking code.
    Switch to your Google Analytics browser tab. Click the JavaScript tracking code in the box under Website tracking to select it, then choose Edit > Copy. Switch back to your WordPress browser tab, click the Header Scripts box, and choose Edit > Pasteto paste the tracking code into the box
  5. Save your changes.
    Click the Save Changes button at the bottom of the page to save your tracking code.

If you’re not using a Genesis theme then your admin page will look different, but there is usually a box called something like Header Scripts or <head> Code somewhere in the theme settings.

If you can’t find this setting in your theme, you can try pasting the JavaScript code directly into the theme’s header.php file. To edit your header.php file, choose Appearance > Editor in your WordPress admin and click the header.php template in the right column. Make sure you paste the code just before the </head> tag in the header.

Do you have any questions or roadblocks with setting up your Google Analytics? Feel free to ask them in the comments below!

High PR Directory Submission Sites

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High PR Directory Submission Sites

High PR Directory Submission Sites: Directory Submission is an Part of SEO. Through Directory Submission We Can improve link popularty of our Websites. So Every One Will Find high pr directory submission site list to Imporve their Site Ranking plus Link popularity.

Are you looking for high PR Directory Submission Sites list? Now here you find top 100 high PR Directory Submission Sites in 2017, so that it will help you to submit your website and boost your SEO. In the SEO world, directory submission is the basic step taken by the search engine optimizer to improve link popularity of a website. You may also find top 100 high pr bookmarking list for bookmark submission and top 50 high pr Articles submission sites for boost your seo. So here is a List of Directory Submission Sites according the Page Rank.

S.No.Directory Submission List
1http://www.etaaps.org/
2http://wvchoops.com/
3http://trafficsimulator.net/
4http://firstppt.com/
5http://vietsites.net/
6http://pmin.org/
7http://flexigest.com/
8http://llt8.com/
9http://mhdw.org/
10http://litetopia.com/
11http://handtucher.net/
12http://hbnu.org/
13http://conyerspayless.com/
14http://www.portarelief.com/
15http://www.cirdra.com/
16http://omcommunication.net/
17http://conferenceoffice.net/
18http://sjlqc.com/
19http://master.org.in/
20http://nodahan.com/
21http://viroclime.org/
22http://addyourlink.net/
23http://www.joanna-marach.com/
24http://www.exclusiveweblinks.com/
25http://www.blogroll.net/
26http://wewebware.com/
27http://loadspy.com/
28http://thinkfla.com/
29http://hdvconnect.com/
30http://add-oncon.com/
31http://link-minded.com/
32http://zebralinks.com/
33http://www.promotebusinessdirectory.com/
34http://www.adverttree.com/
35http://www.dizila.com/
36http://www.usgeo.org/
37http://www.ec3d.com/
38http://monalisadirectory.com/
39http://www.royallinkup.com/
40http://www.nctweb.com/
41http://www.abovealldirectory.com/
42http://www.sound-directory.com/
43http://bestseodirectory.net/
44http://dir.org.vn/
45http://www.salemcg.com/
46http://www.ec123.net/
47http://directoryofglendale.com/
48http://lushdirectory.com/
49http://www.alabamaindex.com/
50http://www.dovetaildirectory.com/
51http://www.idahoindex.com/
52http://www.bobresources.com/
53http://www.brestlinks.com/
54http://directorylane.com/
55http://www.xtians.com/
56https://www.likeddot.com/
57http://www.realplayerlive.com/
58http://www.evolvingcritic.com/
59http://www.ecctrade.com/
60http://vinylcartel.com/
61http://www.generalbusinesswebdirectory.com/
62https://www.blazewebdirectory.com/
63http://www.directory.org.vn/
64http://www.jameslongstreet.org/
65http://www.pakranks.com/
66http://www.ewebresource.com/
67http://www.happal.com/
68http://www.thomsondirectory.com/
69http://www.sitetweets.net/
70http://www.momsdirectory.net/
71http://www.seanwise.com/
72http://www.livepopular.com/
73http://www.balti.biz/
74http://www.directory.edu.vn/
75http://www.thedirectorylistings.org/
76http://web-directory-sites.org/
77http://www.reddit-directory.com/
78http://www.directory-listingsnow.org/
79http://www.list-listings.org/
80http://www.linkdirectorylistings.org/
81http://www.freedirectory-listings.org/
82http://www.1m1.biz/
83http://www.generalshoppingdirectory.com/
84http://www.latesttopdirectory.org/
85http://www.moderntopdirectory.org/
86http://www.internetdirectory1.org/
87http://dondir.com/
88https://mywebfind.org/
89http://www.business-web-directorysite.org/
90http://www.netdirectorylistings.org/
91http://www.generaldirectorylistings.org/
92http://www.galyeannursery.com/
93http://www.thedirectory1.com/
94http://www.web-marketing-directory.com/
95http://www.web-directory-site.com/
96http://www.rowma.com/
97http://www.1websdirectory.com/
98http://www.marketinginternetdirectory.com/
99http://www.tkseo.net/
100http://www.trappeze.com/
101http://www.acewebdirectory.com/
102http://www.lemon-directory.com/
103http://field-by.com/
104http://www.10directory.com/
105http://www.stagdirectory.com/
106http://www.jseo.biz/
107http://www.linkresell.com/
108http://www.addurltolinkdirectory.com/
109http://www.directorywebsitesubmit.com/
110http://www.linkdirectorymaster.com/
111http://www.hamsterdirectory.com/
112http://gainesvillesbest.com/
113http://www.d1mm.net/
114http://www.textlinkdirectory.com/
115https://www.daduru.com/
116http://www.directorio-digital.com/
117http://www.cherasite.com/
118http://www.addbusiness.net/
119http://www.alligatordirectory.com/
120http://www.cafeatlantico.info/
121http://www.tele-script.com/
122http://www.magpiedirectory.com/
123http://www.pelicandirectory.com/
124http://www.seodirectoryonline.org/
125http://www.mccregion6.net/
126http://www.w3catalog.com/
127http://www.usalistingdirectory.com/
128http://weddo.info/
129http://zexro.info/
130http://mugro.info/
131http://www.alwayslinks.com/
132http://www.ananar.com/
133http://www.addlinkzfree.com/
134http://www.amray.com/
135http://www.nonar.com/
136http://www.bedwan.com/
137http://www.blpdirectory.info/
138http://www.skimiz.com/
139http://linkindex.biz/
140http://www.directoryfever.com/
141http://www.omcommunication.net/
142http://www.contentclear.org/
143http://www.vip7star.com/
144http://www.webdirectory1.biz/
145https://www.directorywebbsites.com/
146http://www.one-sublime-directory.com/
147http://www.drtest.net/
148http://www.mydannyseo.com/
149http://www.fivestarsautopawn.com/
150http://www.blahoo.net/
151http://www.directory5.org/
152http://www.targetsviews.com/
153http://www.directory3.org/
154http://www.postfreedirectory.com/
155http://www.phillyfirstonthefourth.com/
156http://www.linkdir4u.com/
157http://www.allsitessorted.com/
158http://www.tgp-internet.com/
159http://www.submit2ukdirectory.com/
160http://www.pakadtrader.com/
161http://www.taurusdirectory.com/
162http://www.dracodirectory.com/
163https://viesearch.com/
164http://www.canopusdirectory.com/
165http://www.all-products-services.com/
166http://wldirectory.com/
167http://www.mddir.com/
168http://www.olxdirectory.com/
169http://www.latadirectory.com/
170http://www.imsp.info/
171http://ruce.org/
172http://threelinkdirectory.com/
173https://morefunz.com/
174http://www.herlight.com/
175http://www.linkslive.info/
176http://www.visionwebdirectory.com/
177http://www.bestseodirectory.net/
178http://www.infobert.com/
179http://www.aitpnetwork.org/
180http://www.holdtiteadhesives.com/
181http://top1directory.com/
182http://www.orangelinker.com/
183http://www.directorysubmissionsshop.com/
184http://www.info-listings.com/
185http://www.synergy-directory.com/
186http://www.nexusdirectory.com/
187https://www.somuch.com/
188http://www.agoradirectory.com/
189http://www.pinochos.net/
190http://www.seolinkcloud.org/
191http://www.seolinkvinepro.com/
192http://www.phpseodirectory.com/
193http://www.mastermoz.com/
194http://www.iabolish.com/
195http://www.abydosgate.com/
196http://www.submiturlwebsitestore.com/
197http://www.operationuplink.org/
198http://www.field-by.com/
199http://www.mysubmitdirectorys.com/
200http://www.submit24hr.com/
201http://www.submityoursite.us/
202http://www.downg.co/
203http://www.obln.org/
204http://www.web-search-directory.com/
205http://www.bubbleplex.com/
206https://www.mywebfind.org/
207http://www.directorylistingsonline.org/
208http://www.directorybusinesssite.org/
209http://www.thedailysubmit.com/
210http://picktu.com/
211http://www.towebmaster.net/
212http://www.vinylcartel.com/
213http://www.businessworlddirectory.com/
214http://www.directorylane.com/
215http://www.nrdirectory.com/
216http://www.royaltyfreemusic-1.com/
217http://thetusker.biz/
218http://www.directoryseo.biz/
219http://www.bergerdirectory.com/
220http://www.411freedirectory.com/
221http://www.seooptimizationdirectory.com/
222http://www.deeplinksdirectory.co/
223http://upgradedtactics.com/
224http://www.topbusinessdirectory.biz/
225http://www.niledirectory.com/
226http://www.riverwrap.com/
227http://www.todolink.com/
228http://www.rediscoverlinks.com/
229http://www.pixelsocial.com/
230http://www.petrweb.info/
231http://www.linkspublish.com/
232http://www.dirroll.com/
233http://www.directoryritz.com/
234http://linksbids.net/
235http://www.backpagedir.com/
236http://www.afunnydir.com/
237http://www.target-directory.com/
238http://namedirectory.com.ar/
239http://www.recdirectory.com/
240http://www.aimweblink.com/
241http://www.facebook-list.com/
242http://www.aquarius-dir.com/
243http://www.interesting-dir.com/
244http://www.bestbuydir.com/
245http://www.3windex.net/
246http://www.bing-directory.com/
247http://www.ecodir.net/
248http://www.everbestlinks.com/
249http://linkdirectory.com.ar/
250http://10directory.info/
251http://www.bidklix.com/
252http://unionofdirectories.com/
253http://zealharmony.com/
254http://www.limboportal.com/
255http://www.submitlinks.us/
256http://www.advancedseodirectory.com/
257http://www.setseolinks.com/
258http://www.unionofdirectories.com/
259http://www.bocaiw.net/
260http://www.thetortellini.com/
261http://linkingdirectly.com/
262http://www.sites-plus.com/
263http://www.ranaf.com/
264http://www.qualityinternetdirectory.com/
265http://www.linkmysite.net/
266https://www.ayroo.com/
267http://www.robolinks.com/
268http://approvalchances.com/
269http://www.open-directory.co.uk/
270http://www.go2net.co.uk/
271http://www.uplevel.info/
272http://www.nichemasterdirectory.com/
273http://www.poordirectory.com/
274http://www.craigslistdirectory.net/
275http://www.ask-directory.com/
276http://www.elojo.info/
277http://mightyontheweb.com/
278http://www.businesslinkdirectory.biz/
279http://simpledirectory.com.ar/
280http://submitlink.com.ar/
281http://www.searchdomainhere.com/
282http://www.freewebsitedirectories.com/
283http://www.craigslistdir.org/
284http://starsdirectory.com.ar/
285http://redlavadirectory.com.ar/
286http://www.rajaf.com/
287http://www.directorync.com.ar/
288http://thalesdirectory.com/
289http://www.upsdirectory.com/
290http://newworldindex.com/
291http://sitesrecommended.com/
292http://www.directorysphere.com/
293http://www.myb2b.in/
294http://www.linkdirect.info/
295http://www.buysellinnz.com/
296http://www.domainnamesseo.com/
297http://networkeddirectory.org/
298http://www.uniquesubmitter.com/
299http://www.linkedin-directory.com/
300http://cesdirectory.com/
301http://dmoz.org.in/
302http://www.directoryhost.org/
303http://www.apeopledirectory.com/
304http://www.victechsupport.com/
305http://www.peakeys.com/
306http://www.cipinet.com/
307http://www.abstractdirectory.org/
308http://www.corpdirectory.info/
309http://www.orbitaldirectory.com/
310http://www.ukinternetdirectory.net/
311http://www.fileindex.net/
312http://www.sitepromotiondirectory.com/
313http://www.submissionwebdirectory.com/
314http://corpdirectory.info/
315http://www.allstatesusadirectory.com/
316http://free-link-directory.info/
317http://www.thelinkssys.com/
318http://www.domico.info/
319http://www.seokeeper.com/
320http://www.firmpay.com/
321http://www.overlandagency.com/
322http://www.weblink-directory.com/
323http://weblister.com.ar/
324http://www.optimisationdirectory.info/
325http://www.directorylinkservice.com/
326http://www.seotarget.net/
327http://www.ezeeclick.com/
328http://www.tagshub.com/
329http://www.rubydir.com/
330http://www.cyandir.com/
331http://www.freeprwebdirectory.com/
332http://www.beegdirectory.com/
333http://www.suggest-url.net/
334http://generalwebdirectory.org/
335http://www.indigodir.com/
336http://www.starsdirectory.com.ar/
337http://d-i-r.com/
338http://www.monsterdirectory.com.ar/
339http://www.marketingwebdirectory.com/
340http://noblejas.info/
341http://www.directory-listingssite.org/
342http://www.backlinkpower.com.ar/
343http://www.arbecey.com/
344http://www.thetusker.biz/
345http://www.quickapprovaldirectory.com/
346http://www.dmozgoogle.com/
347http://www.h-log.com/
348http://www.directory2010.info/
349http://www.wwwi.co.uk/
350http://www.pr3plus.com/
351http://www.jeitacave.net/
352http://www.reliancedir.com/
353http://www.websitelist.com.ar/
354http://www.directorymaster.com.ar/
355http://www.onpaco.com/
356http://www.alistdirectory.com/
357http://www.lavaseek.net/
358http://www.mywebdirectory.com.ar/
359http://www.yawd.org/
360http://www.ukdirectory.com.ar/
361http://www.freedirectorysubmit.com/
362http://www.000directory.com.ar/
363http://www.linksurplus.com/
364http://www.dealdirectory.com/
365http://www.ncdirectory.com.ar/
366http://www.submitlink.com.ar/
367http://www.cafelaunch.com/
368http://www.ncb.biz/
369http://www.rapidenetwork.eu/
370http://www.namedirectory.com.ar/
371http://www.addnewlink.com.ar/
372http://www.purpledir.com/
373http://www.browndir.com/
374http://www.gardendirectory.com.ar/
375http://www.orangedir.com/
376http://www.graydir.com/
377http://www.directory4sites.com/
378http://www.ampledirectory.com/
379http://www.ayogi.com/
380http://www.submityourlink.com.ar/
381http://www.allsites.info/
382http://directory.gtsee.com/
383http://www.linkdirectory.com.ar/
384https://www.onemilliondirectory.com/
385http://addnewlink.com.ar/
386http://www.vipdig.com/
387http://www.sercm.org/
388http://www.webglance.com/
389http://www.weblister.com.ar/
390http://directoryfever.com/
391http://optimisationdirectory.info/
392http://www.tiptopdirectory.com/
393http://www.1abc.org/
394http://www.linkshere.com.ar/
395http://www.blitzdirectory.com/
396http://mywebdirectory.com.ar/
397http://www.a1webdirectory.com/
398http://www.add-page.com/
399http://www.linknom.com/
400http://www.quickdirectory.biz/
401http://www.tfwd.org/
402http://www.directory7.biz/
403http://www.findsites.net/
404http://www.seoway.info/
405http://www.directoryws.com/
406http://www.webdirectory.co.in/
407http://www.gainweb.org/
408http://www.the-web-directory.co.uk/
409http://www.zopso.com/
410http://www.callyourcountry.com/
411http://www.fodss.com/
412http://www.wzd.in/
413http://www.247webdirectory.com/
414http://www.linkroo.com/
415http://www.link1directory.com/
416http://www.seowebdir.net/
417http://www.kbitsoftware.com/
418http://fwebdirectory.com/
419http://www.linkspurt.com/
420http://www.hawkdirectory.com/
421http://www.alive-directory.com/
422http://www.seoseek.net/
423http://www.the.topentry.info/
424http://directory.wgshost.com/
425http://www.ctapda.com/
426http://directoryglobe.net/
427http://www.dirhello.com/
428http://www.addsitelink.com/
429http://www.seodeeplinks.net/
430http://www.seorange.com/
431http://www.pinklinker.com/
432https://www.9sites.net/
433http://www.pegasusdirectory.com/
434http://www.searchinfo.in/
435http://www.hahwebdirectory.com/
436http://www.greylinker.com/
437http://www.weboworld.com/
438http://www.brownlinker.com/
439http://www.redlinker.com/
440http://www.urltrawler.com/
441http://www.wlddirectory.com/
442http://www.yellowlinker.com/
443http://www.businez24by7.com/
444http://www.uniquetitles.com/
445http://www.bestdirectory4you.com/
446http://www.directorystaff.com/
447http://www.jambomart.com/
448http://www.prolinkdirectory.com/
449http://www.hvwebdirectory.com/
450http://www.edom.co.uk/directory/
451http://www.directory-free.com/
452http://www.a1webdirectory.org/
453http://www.gtglax.net/
454http://www.fat64.net/
455http://www.dn2i.com/
456http://www.erskinedesign.eu/
457http://www.canadawebdir.com/
458http://www.globaldir.org/
459http://www.llt8.com/
460http://www.classdirectory.org/
461http://www.workdirectory.info/
462http://lignol.net/
463http://sergiuungureanu.com/
464http://shveaa.com/
465http://truopto.net/
466http://www.arcwm.org/
467http://www.fearinc.org/
468http://www.dbml.mobi/
469http://www.ourss.org/
470http://www.hotcooldir.com/
471http://www.csubilc.org/
472http://www.listinkerala.com/
473http://golddirectory.info/
474http://workdirectory.info/
475http://cirdra.com/
476http://www.cidideas.com/
477http://diamondoa.org/
478http://www.hostingtres.com.ar/
479http://caida.eu/
480http://productselectoren.com/
481http://www.unique-listing.com/
482http://www.trafficdirectory.org/
483http://www.justdirectory.org/
484http://www.relevantdirectories.com/
485http://www.businessfreedirectory.biz/
486http://www.goaflam.net/
487http://www.fixasp.com/
488http://www.nuclearland.com/
489http://www.lepsiasplatka.eu/
490http://www.holovibes.biz/
491http://www.a2place.com/
492http://www.quicklinks.net/
493http://harddirectory.info/
494http://searchdirectory.info/
495http://universaldirectory.info/
496http://www.vipdirectory.com.ar/
497http://www.fastdirectory.com.ar/
498http://blau24.com/
499http://www.xxx-69.net/
500http://www.alivelinks.org/
501http://www.saffo.info/
502http://www.boltsa.org/
503http://www.addyourwebsite.com.ar/
504http://www.kallos.biz/
505http://www.relateddirectory.org/
506http://www.goldinsight.com/
507http://www.businesspremium.biz/
508http://www.spanishtradedirectory.com/
509http://www.urldirecting.com/
510http://evoasp.org/
511http://www.spiffysearch.com/
512http://bg-best.info/
513http://www.dirfaith.com/
514http://www.salonandspadirectory.com/
515http://tremblemag.com/
516http://teknikahba.com/
517http://www.1dir.biz/
518http://www.acrpe.com/
519http://www.hostingtres.com/
520http://www.ecesummit.com/
521http://www.link01directory.com/
522http://www.aramexdirectory.com/
523http://www.the-net-directory.com/
524http://www.zoock.net/
525http://www.mintdir.com/
526http://www.limedir.com/
527http://www.highrankdirectory.com/
528http://www.addindirectory.com/
529http://directory.eu5.org/
530http://www.webgain.org/
531http://alabamaindex.com/
532http://linkpls.com/
533http://www.oscorpsolutions.com/
534http://www.linkpedia.net/
535http://quoteabyss.com/
536http://www.medivators.biz/
537http://www.adgaz.biz/
538http://www.deep-links.org/
539http://res-atlas.org/
540http://www.dmozo.org/

What is Directory Submission?

Directory submission is a process of submitting website URL in relevant category of a web directory. It is part of search engine optimization. You should follow webmaster’s and directory submission guidelines while submitting website URL. We have already discussed this topic earlier. How to get instant approval in directory submission.

Why Directory Submission is Important?

Directory submission improves link popularity, site authority, search engine ranking and referral traffic. You should not submit your website in different directories blindly. It can harm your website’s SEO. You should submit your website only in qualitative web directory or niche directory. You should not follow google page rank factor because it is dead now. Business directories and web directories are keys to index quality websites in search engines. Google, Bing, DuckDuckgo and many search engines count such directories as a vote to rank websites.

Tips for boosting conversions on any landing page

0
landing page

Landing page is the utmost important platform between a buyer and a seller. Every campaign that you ever run, you’ll have to tie it with an appropriate landing page. Your landing page should not only reflect a good design, but it should also stand out from others. It should be absolutely made with a goal in mind that you need to attract most customers from your landing page.

Landing pages are the key to keeping potential customers engaged and closing them in under a minute. Below are five key landing page tips that will help boost your conversion rate and drive more revenue from business to business transactions.

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

Design a most compelling title

A research shows that you have almost 7 seconds to grab a visitors attention to your landing page. After this time, most visitors skip by. The title is the first that a users sees about your website. Therefore, you should aim for the most effective landing page title to attract most visitors automatically. The better your title, the better your chances are to convert a visitor into a customer.

Optimize your landing page

If your landing page hasn’t been optimized to be search engine friendly, chances are that you may be losing out on the targeted quality visitors that are unable to find you.

Each of your landing page should consist of a unique focus keyword with added title tags and meta description. Including your focus keyword inside the <H1> tag certainly tells the search engine crawlers that these are the most important words on the page and they should be given priority accordingly.

Add a video

Adding a product video to your landing page is great way to inform the visitor about the product and even keep them entertained. Even Research shows that adding a video on a landing page increases your conversion rate by upto 139%.

The video should be always added to the top of the page, in header for most engagements. Often, the company name you’re trying to display at the top of your page is not known to many, so adding a video do has a lot of significance in validating your organization.

Make it mobile friendly

Your landing page should always be mobile friendly. it is known that at least 89% of users on the web are mobile users. This creates a need for landing pages to be completely mobile friendly. The landing page should be carefully crafted keeping in mind the screen sizes of the certain mobile devices that are used to access that landing page.

Therefore, each landing page should be mobile optimized too for providing an outstanding user experience to every users irrespective of the device that they are using to access that landing page.

Extend you’re A/B split testing techniques

A/B split testing is an amazing way to determine how your landing pages are performing in the long run. This process Is the key to create landing pages that convert in the end. One thing to make sure is never exceed two elements that you are testing with each other. Inserting one more element to already 2 present will make it too difficult for you to execute. Always test with two different elements only.

Another vital thing that most of the marketers fail to do is running the campaign longer enough to gather a more wider perspective of the A/B testing. Most of users are noted to only run a campaign till they start to see positive results.  You should instead keep the campaign running for atleast 2-3 weeks more to gather more positive data about your product.

Loading time

This is the most important step that you definitely need to implement on your landing page. Imagine that your campaign and landing page is totally optimized for the search engine, you’re even getting clicks but not getting enough conversions. This can be due to the face that your landing page is too fueled up to load quickly. This creates a negative impact on users and they tend to leave rather than wait a much longer time.

Clean and Clear Landing Page Template Design

    1. Easy to navigate – Keep your page free of too much information, too many images and too much clutter. Avoid conversion drop-offs by making it easy to see why your visitor is on your page and what they need to do.
    2. Bullet points – Your online visitors are skimmers and scanners. Make it easy to understand your benefits and more people will want what you’ve offering.
    3. Whitespace – Use clean designs and direct your prospect’s attention to your offer, benefits and Call to Action. Leave empty space on your page to increase conversions.
    4.  Images – You know it – pictures tell a thousand words. This is particularly true online. Images are the most shared and liked content on social sites. They’re very effective on your lead-generating landing pages too. The more a potential customer likes your page, the more likely they’ll convert.
    5. Complementary (and contrasting) colours – Colour design is extremely important in optimizing your landing page. Use complementary colour schemes to make your page appealing to the eye. Make your Call-to-Action in a contrasting colour to stand out.
    6. Above the fold – Keep your CTA, form fields and benefits ‘above the fold’. In other words, make sure all your pertinent landing page information can be seen on screen, without having to scroll down. (People don’t generally scroll – unless they’re very motivated to do so.)
    7. 5 second rule – Yup, the ‘5 second rule’ applies to landing pages too. You’ve got about 5 seconds to attract and draw in your consumer. If your page doesn’t appeal immediately, your prospect will leave to other pages – maybe even your competitor’s!
    8. CTA – Your Call to Action (CTA) is the action you are asking your visitor to take. Your CTA should be the most prominent feature on your landing page. Make your Call to Action buttons clear, with contrasting colours. Keep them short, action-oriented words to invoke an immediate reaction. Show the obvious appeal or value exchange in your CTA – make yours an offer they can’t refuse.
    9. Competitive advantage – Use your marketing smarts to succinctly show how and why you’re better than your competition. Use your company tagline or a unique selling point for your campaign. The more convincing you are to your market, the more leads and sales you’ll get.
    10. Sense of urgency – Use scarcity tactics such as a limited supply of your product offering, limited time for your offer, or limited numbers for offer.
    11. “What’s in it for me?” – Answer your customer’s question by providing a convincing list of benefits your offer provides. Show that your product, service, coupon, contest or whatever it is you’re offering gives so much value that they simply can’t refuse. Show your value proposition with words and images on your landing page.
      • What problem are you solving?
      • What are the specifics of your campaign?
      • How will your offer most benefit your customer – and why should they care?Know your offer – Before you create your landing page, determine what your offer is.
    12. Know your customer – In order to design and create a fully optimized landing page, you need to know who it is you’re marketing to. Make a list of demographics for your target market, or even write out a number of buyer personas that detail the daily behaviours of your intended consumer.
    13. Know your competition – It’s business. Check out your competition and do a competitive analysis for their landing page campaigns. Your research can serve two purposes: inspiration to outperform  their page, or generate creativity to innovate something unique.
    14. Contact information – Show your phone number, social network links, and even the address and a map and of your location. The more accessible you are, the more friendly and ‘open for business’ you look. Don’t hide from your customer if you want their business.
    15. Don’t oversell – Perhaps I learned this lesson the hard way. I spent nearly a decade working in politics (yeah, need I say more?). Don’t over-promise only to under-deliver. That is the fastest way to lose trust – and customers. Say what you’re offering, and give your customers what you’ve promised. Once they’ve got what they want – then give them a little more. You may be pleasantly surprised at the word-of-mouth marketing you gain.
    16. Keep your campaign consistent – This seems pretty obvious, but when you’re running a marketing campaign, make sure whatever your promotion is about remains the same through your sales funnel. This includes your landing page. Keep your list of benefits and unique selling points the same throughout your online advertising and promotions.
    17. Show a face – Studies have shown that using smiling faces (particularly the smiling face of a woman) increases trust. Show the face of you, you and your team or a happy customer. You increase your trust – which means you increase conversions.
    18. Speak to your customer – Use “you” in your landing page copy. Think of your landing page as a place where someone is visiting you in-person. Craft personal marketing copy that speaks the language of your intended market. If your demographic is the millennial generation, use language and images that relate. if you’re marketing to a geo-location target, use local references to instill trust that you’re a business that relates to them personally.
    19. Use keywords in your page title – The URL path of your landing page should include your keywords. No, it’s actually not that hard to do. Just make sure your landing page has a title, and you use that title when you’re creating the page on your website.
    20. Use keywords and keyword phrases in your text – Make it clear to search engines (like Google) what your page is about. Use your keyword phrases (like, what your offer is about) in the text of your page. Think of this as how to speak to Google, just like you speak to your customer to tell them what you’re about.
    21. Use relevant meta tags – If you’re not a technical type – don’t go all droopy eyes quite yet, you’ve almost made it through the SEO tips. Meta tags are your site’s backend stuff that Google reads. So, yeah, they’re very important. Use them for your Title, Keywords and Description attributes. Use Alt tags too, for image descriptions.
    22. Add a secondary CTA – Sometimes, your page won’t be enough to convince people to convert, and that’s okay. For these people, however, you can include another CTA with a secondary offer. Maybe they just need more information, or they’d like to see some case studies or testimonials.
    23. Match ad and landing page copy – Okay, one more copy tip. Chances are, if you’re looking to get the most out of your landing pages, you’re already running ads to it. Great! One thing I see many companies neglect is creating a seamless experience between their ads and landing pages, which is an important part of UX. A simple way to do this is to match the copy from your ad to the copy in the headline of your landing page.
    24. Create an offer – Let’s be real here. Your landing page might follow every single landing page optimization best practice there is, but if the benefit it promises to visitors isn’t enough, you’re not going to get the conversions you want. If your initial benefit isn’t enough, consider adding an offer (like a free trial or sample) to sweeten the deal.
    25. A/B test your page – Testing is one of the most important parts of any landing page optimization optimization you’re doing, whether that’s on a single piece of copy on a small popup or an entire page. Make sure your landing page editor allows you to A/B test your page, so you can optimize each element and ensure you’re getting the conversion rate you’re looking for. I’d test big things first – forms, headlines, CTAs – and then move onto less impactful elements.
    26. Create different pages for different segments – You know this best: your target market isn’t made up of people who are all the same. If you have several different (but distinct) segments within your target market, create different landing pages for them and run ads accordingly. This might influence the way you write your copy, the images you use, and more – and creating a personalized experience is the key to landing page optimization.

7 Essential Apps for Content Marketing that are must needed

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Essential Apps for Content Marketing

As they say “Content is the King”, but content is only the king if it is marketed correctly and efficiently. To market the content, there are several ways. You can use native tools, apps and other programs available to multiply your visitors.

Reportedly, 89% of the users online are via a mobile device. This specifies the need of certain apps that can surely optimize your content marketing. Several apps that are available can optimize your site speed, improve your content and even make content marketing a lot easier.

Marketers in the past have reported that many apps churn out accurate data about their traffic. If you are looking for more leads, or you are here to multiply the amount of visitors that your website generates.

Your content also needs to be far above over others in terms of quality of the posts and overall user experience. Since the competition is much enough, you definitely need to stand out and rank above others. The audience is always continuously searching the web for great content.

Have a look at these 7 most rated and researched apps that are sure to give you a helping hand at content marketing –

ThingLink

ThingLink

According to most of the marketers, interactive content is the one that helps to engage most users and generate most leads accordingly. It also helps to generate and increase brand awareness very well.

Thinglink is an app that allows users to generate specific type of interactive content, like clickable images. The developers designed this app keeping the need of users in mind, you can add multiple links to a single image itself instead of creating multiple links with multiple images. Also, there aren’t only links that you can insert, there are many more interactive elements to choose from.

Skitch

Skitch

If you ever wanted to create a log of how your blog or website is performing or you need to explain the steps needed to perform a certain task, then Skitch is the right app for you. Skitch is one of the most highly rated and most popular ever note apps out there. You can create arrows, write text and insert numbers. This is app is available to download for free and is definitely worth a try.

Hemingway app

Hemingway app

If you suck at content writing, like I did when I started out my first blog, then you definitely need hemingway app. This app can help in identifying common grammatical error or common errors in a sentence or a paragraph. This app not only identifies various errors that have been made, but also categorises them into different tabs such as hard to read sentences, passive voice and common grammatical errors.

The app will highlight the error and will also provide an overall rating and reading difficulty of the whole content.

Word2CleanHTML

Word2CleanHTML

Normally, I write content in either wordpad or Microsoft Word, as these are the most popular and user friendly text editors out there. But they also come with negatives, one of them is the compatibility with WordPress. Often, you’ll see a lot of errors generated in wordpress when you try to copy content from Microsoft word. There are unwanted spaces, special charaters or annoying broken links. These errors may take a lot of time to resolve them, so much time that you could probably write another article in that time.

So, the app, Word2CleanHTML is created for someone like you. It simply converts your MS Word written articles into neat HTML which are wordpress-ready. Just copy the content over in the app, then click convert and that’s all. You’re done.

Google Docs

Google Docs

Google docs is one of the best programs out there to create and edit articles out there right on the go. It is one of the most popular and effectively the most user friendly text editor out there.  Google Docs surely have certain tools that could be used by anyone for content marketing. Just head over to the “Tools” inside google docs and then select “research”.

One more advantage of using google docs is that you don’t have to leave out your content writing in between to do some research. You can simply use the research tool inside google docs to google search right from inside the google docs app, easy as it sounds.

Pocket

Pocket

This app is surely created to help content writers. Suppose you saw something on the web and you want to read it or watch it later in the day, you can save the content to the Pocket app. This app’s one big advantage is that it is available for all devices and all platforms. Reading can definitely make you a better writer, which can help you out in the quality of your content that you write.

The amount of better writer you are is reflected in the quality of articles that you’ve written. This app is similar to another app known as “readability”. Both of them comes with the same objective that you can save articles or any other content for later use.

Buffer

Buffer

If you want to become a better content marketer, then you need to find something that sets you apart from others. Suppose you want to schedule posts that you want to publish when most of your users are online for maximum reach and engagement. You can now do it easily because almost every social media platform now-a-days allows you to do so. But going back in time a little, there were not many social media tools that allows you to schedule blog posts.

Buffer is social media app (twitter mainly) that allows you to schedule your tweets to be sent exactly on the time when you need them the most. Not only twitter, Buffer can manage your multiple social media accounts on the go, ranging from facebook to linkedIN, all from a single dashboard. After you’ve linked your multiple social media accounts, you can line up Upto 10 posts to the schedule to trigger them on the set time.

Do note that while all of these apps provides a great helping hand to you, they are not created to manage all of the work by their own. For example, Buffer can help manage all your social media profiles at once, but it cannot reply or engage with the comments that your followers want to talk with. You definitely need to be present throughout the time side by side and manually handle all the relationship that you need to build with your followers.

How to Plan a Content Marketing Strategy: Guide

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Content Marketing Strategy

As they say “Content is the king” in its own. But there needs to be certain strategies to market that content. Without correct and proper marketing, even high quality content can be bothersome when it comes to market that content.

Marketing the content correctly will help you generate a lot of fans and followers, to execute maximum reach and engagement, to drive huge traffic to your website and even drive sales.

There are certain strategies for producing and publishing content that can be absolutely worthy for your businesses. Content Marketing Strategies can be initiated by using only one type of content at a time. Don’t worry, they can surely be multiplied later.

The thing that is surely needed is that you can combine this strategy with all of your marketing plan to even execute them efficiently and with larger efficacy.

  1. Building a stronger foundation – This strategy will set the roots for your business or organisation. If you’re already into content production and you need to market content right away, you’ll have to ask yourself that what is the purpose of you writing this content and what is the long term goal that you want to achieve with it. The certain decisions you make regarding this is what will set your foundation accordingly. You’ll have to create a To-do list of your own business and execute it step by step. Be very clear on your goals as you need not to be going on the wrong way. You’ll certainly end up confused and on the wrong road if you do not set your goals straight and crystal clear. These goals that you build will help strengthen the foundation for your business.
  1. Generating 1000s of leads with ideas from your content – As a digital marketer, and a content marketer in yourself too, you need to be very unique with your content and your ideas to stand out from others. You’ll need to generate ideas and content that are certainly above average. This will engage more and more users and will definitely help you to generate more leads. Getting more leads will also help you track and improve your products even more. Visually impressive and creative content will help you a lot in engaging most users and getting most shares.
  1. Increasing Productivity – Now, you need to plan your content for utmost productivity. You’ll have a goal set by now among a list of many ideas. Therefore, you’ll need to expand your content and your ideas. Always track your results and change them if you need to accordingly. We have to get maximum viewers to watch our content and we need to keep a track of how they are responding. We need to track their behaviour and need to change strategies accordingly for maximum engagement.
  1. Learning to write content – Now, it’s the right moment to start creating content, not just regular content but totally unique and high quality content that will boost your start. The most read content out there is the most relevant, most engaging and most creative one. Writing high quality content is an art in its own. The writers always need to be reading other content to enhance their skills very well.
  1. Optimizing your content for search – Writing and planning your content is only a small part of the overall process. You’ll need to optimize your content too so that audience can easily find it in the search engines. Your content should be well received by the search engines so that your content is well ranked. After the content has been optimized well, then you’ll need to start promoting the content to the right people to gather high quality traffic easily. You can run several ad campaigns to reach right people on the go.
  1. Monetizing your content – Right above I said, you must generate high quality content so that your followers love reading it. Otherwise, you’ll have much difficulty in monetizing your content greatly. But If you’ve started a new blog, you’ll need to wait till the amount of traffic on your blog reaches greater heights. Otherwise, you wont be able to generate much revenue – simply because you don’t have much people to look at your content.

You’ll need to experiment with the various strategies to grow your website first, then you need to think of monetisation.

Guide to Google Shopping: Create a Shopping campaign

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To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to create a Shopping campaign and start advertising your products.

Google Shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives. We’ll get into the details of your feed momentarily, but in a nutshell, it’s the details of your products organized in a format Google likes. AdWords is where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.

The setup and management of Google Shopping ads is quite a bit different from setting up traditional text ads. With text ads, you’re creating campaigns, ad groups and ads that are focused around keywords that you choose. With Google Shopping, Google determines when your product listing ads show up. They consider your feed, your site, and your bids to determine what search queries trigger your ads. Because of this, setting up shopping ads has some strong similarities to SEO.

Success with Google Shopping boils down to three main areas for the most part:

  1. Feed creation and optimization – Or, as we like to call it, feed mastery. This covers a lot of ground including your product data, product images, and price.
  2. Bidding – There are several ways to bid successfully. We’ll show you our favorite ways to bid in this guide. Bidding can be complex. We’ve seen shifts in bidding strategies double the return on ad spend for different campaigns.
  3. Monitoring and Optimization – One of the great benefits of Google Shopping is the ability to see granular performance data and to make granular optimizations. Proper monitoring and optimization can take a good campaign and make it great.

We’ll dig into the step-by-step details shortly.  First, let’s lay some foundational elements that will greatly improve your chance for success.

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