India’s major device producer today declared the amazing achievements of their on the internet strategy for their leading product Micromax A110 Canvas 2.
Micromax has launched the successor of A110 Canvas 2 that is Micromax Canvas A116 HD at a price of Rs 13,990 last month. For a country like India where price matters a lot to the consumers, the device packed with whole lot of features available in such a budget price rose the curiosity and demand of the smartphone.
The on the internet strategy for the unit has obtained new levels taking customer attention and involvement to a new level. Considering the way Micromax has taken the unmatched jump in the cellular environment in Indian, this strategy is a statement to business’s achievements.
Interactive and interesting in characteristics, the ads for A110 Canvas 2 were run across major sites and marketing systems which involved Google Extremely Takeover, Google Billboard, MSN Takeover, Sify Takeover, Indiatimes Takeover, Rediff, and YouTube amongst others. The strategy forced 100% more traffic than benchmarked.
“The strategy details our dedication towards making a product that reflects the beat of young people and the research are a evidence point of great involvement with our clients. Micromax is an interesting product, near to the heart of youngsters, and one which is a good go with to the powerful and vivid characteristics of youngsters of Indian. We will continue to bring more such interesting strategies for our clients,” said Mr. Shubhodip Pal, CMO, Micromax.
According to the research, Yahoo Takeover produced a 2.48% CTR (Click Through Rate) against a standard of 0.6%, a complete of 1,93, 515 mouse clicks, which is among some of the higher standards that have been seen in the past. Developing on the achievements of the strategy, Google billboard produced a 0.95% CTR against a standard of 0.5%.
Commenting on the accomplishment, Vishal Maheshwari-Senior Home and Head of Sales, Google Indian said, “The latest release of the Micromax Canvas 2 phone is a clear expression of manufacturers utilizing electronic press to expand their involvement with clients. We are happy to have introduced Yahoo!’s wide achieve and wide canvas of innovative ad enhancements to the desk, which allowed Micromax to provide the high-impact electronic release they looking for.”
For the strategy, MSN provided more than 3.5 thousand opinions against an approximated 1 million; Rediff documented a CTR of 5.39% as against the market standard is 0.6% and Indiatimes revealed a CTR of 3.5% against the standard of 0.3%. On the cellular foundation, YouTube Mobile roadblock obtained near to 3 lakh mouse clicks with a CTR of over 1.5% over accomplishing the standard of 1%.
The on the internet method has become a foundation that joins youngsters with their preferred manufacturers beyond limitations. The achievements of the Micromax A110 Canvas 2 on the internet strategy has assisted Micromax achieve out successfully to both new and current clients and the exceptional reaction is a evidence to the same.
Priced at Rs. 9,990/-, Canvas 2 is available across all major retail store stores in Indian. For more information,