Realage.com is a complete wellness and fitness site
Exercise is not just about losing weight, but also about staying fi t and keeping illness at bay. It’s also a great way to combat stress. However, due to our hectic lifestyles, few of us manage to fi nd time to go to the gym or even for a simple jog. This can be resolved by following simple exercises that you can do at your workplace or at your home. You will fi nd many websites online that provide information about such exercises. First up is ‘www.realage.com’, which is a complete wellness and fi tness site. Here, under the ‘Shape Up & Slim Down’ tab, you will fi nd many fi tness videos that are quite easy to follow.
Apart from the usual workout videos, what’s interesting is its Walking Center. Here, you will fi nd expert opinions on how you can lose weight by simply walking, and how you can ward off craving by taking a walk. It also includes tools that aid walking, right from the right shoes to music to pedometers. For those who are not up to the task of walking outdoors, you can benefi t from the video that teaches you simple ways to get started walking in your living room. Those interested in yoga can visit ‘www.myyogaonline.com’. It has over 250 video classes covering different levels of yoga, pilates, meditation, dance, and martial arts-inspired practices in classes ranging from 5 to 90 minutes in length.
RealAge is wholly owned by Hearst Magazines, which purchased it for an estimated $60 million to $70 million in 2007, when the company had $20 million in revenue. As of 2009, the company was profitable, making its money from pharmaceutical companies for which it compiles test results of RealAge members to whom it sends highly targeted marketing messages by e-mail.
RealAge, Inc. is an American media corporation that provides health information to consumers. The company’s stated mission is to encourage consumers to maximize their health and wellness by making their “RealAge” younger. It was founded by Michael Roizen, currently the chief wellness officer at The Cleveland Clinic. RealAge.com serves as the official online home for both Michael Roizen and Mehmet Oz, coauthors of the best-selling YOU Book series. On this website, users typically fill out a questionnaire about their health history, which is then used to generate personalized content, including highly targeted advertisements. Most revenue comes from pharmaceutical companies paying to advertise their drugs to individuals who have taken the website test and become members.
RealAge has fueled five New York Times #1 best-selling books, including RealAge: Are You as Young as You Can Be?, which has been promoted by Oprah Winfrey.