Rediff.com rolls out its news mobile app
Nasdaq listed Rediff.com, which has launched its news app on Android last September, has extended it to iOS, BlackBerry, Windows 8, Java and Symbian operating systems. The company claims to aggregate news from over 30,000 Indian and International sources including big names like Reuters, The New York Times, Washington Post, The Times of India and The Hindu, among others.
The news app also provides a shortened version of reports, with a link back to Rediff.com’s mobile site where the full report can be read. Readers can also share and comment on their favorite, newsworthy items via Facebook and Twitter, and via Whatsapp, sms and email.
The application also has the option to refresh manually or automatically every 3 hours, 6 hours or once a day – allowing the user to personalize settings and receive stories they are interested in when they want.
“With all that’s going on in India and the world, it’s easy to miss the stories and events that impact our daily lives. The release of the Rediff News app is designed to keep our users consistently informed and engaged with the current headlines and happenings – across business, technology, entertainment, and sports – in an innovative and simple way,” said Ajit Balakrishnan, Chairman and CEO, Rediff.com India Ltd.
Users can download the app from http://m.rediff.com/newsapp or from all app stores.
The interface of the app allows users to tap on an image to get a summary of the news and a further tap takes him/her to the full article on the original news source. The ‘Also read’ feature helps users discover more news as they browse related content. The app also provides an offline access to previously downloaded news content.
Ajit Balakrishnan, Chairman and CEO, Rediff.com said, “Our launch of the Rediff News app that can work on almost all mobile phones provides users with better access to worldwide news and enhances search functionality. This is part of our continued strategy of enhancing our offerings to improve the Rediff user experience and positions Rediff to take advantage of future growth opportunities.”
