Here’s a really good infographic detailing how easy it is to set up Google Authorship. Authorship is now a vital part of Search Engine Optimisation, not just in regard to Google’s ranking algorithm, but also as a visual reference by human searchers.
Compared to other entries in search this helps it stand out. However, that’s not all.
Google is moving to a new ranking system very soon. This will place the content of verified authors before unverified ones. It will also move away from keyword-based SEO towards a social scoring system like Klout.
Google Authorship is going to be a big part of Search Engine Optimisation. And it only takes a few moments to complete. So get on it!