Shekhar Kapur & AR Rahman Launch New Media Company Qyuki
Film maker Shekhar Kapur and music legend A R Rehman will launch a new social network Qyuki by November this year.
This is not the first digital venture from Shekhar Kapur: He was one of the co-founders of Virgin Comics with Richard Branson and Deepak Chopra, which was later named as Liquid Comics. Liquid Comics had recently launched a digital comic books platform called ‘Graphic India’ which intends to promote comic books and showcase young artists and writers in the country, suggesting their existence as a company.
According to reports Cisco has invested Rs 27 crore ($5.5 million) for 17% stake in the AR Rahman & Shekhar Kapur’s media startup ‘Qyuki’, although a report from The New York Times’s India Ink quotes Kapur claimed that the number was incorrect.
It would be a gift for a country like India where so many participants of reality shows like Dance India Dance and Indian Idol. The platform would be a key of success for those artists who are looking for recognition as well as brands looking to promote their products and services.
“We are a platform of creative expression,” said Poonacha. “Every person has an urge to express their creativity and be recognized and we see that especially in India,” added Poonacha.
Qyuki is platform where you can connect to new people, prove your creativity, view creative work of others, find mentors, collaborators and fans. You can also follow Qyuki experts, respond to their project ideas and see content created by the Qyuki team and experts.
Qyuki will work under the direction of founders as well as few famous personalities like Imtiaz Ali, Chetan Bhagat Ranjit Barot and Suresh Natarajan.
Qyuki divided in four genres and each geners has separate mentors. Photography is mentored by Suresh Natarajan, Stories by Chetan Bhagat, Films by Imtiaz Ali and Music by Ranjit Barot.