Social Media Marketing Tips for Vloggers on YouTube
When you log onto your social media accounts, what do you see? A newsfeed cluttered with pictures of your friends’ kids, meals, and fun nights out?
Find yourself drowning in inaccurately cited inspirational quotes? See so many hashtags that you think you may be in hashtag hell?
Regardless of what you make of your social media accounts today, we’re here to tell you that you can work your way towards getting the social media marketing results you need to get the word out about your YouTube channel on sites like Facebook, Twitter, Pinterest, and LinkedIn.
Why Is Social Media A “Must” For Vloggers
Vlogging is, in a sense, is a form of social media. It’s you or another individual expressing their reflections on any given topic at any given time. Vlogging, of course, is a bit more in depth and usually contains a whole lot more content than the 140 character “tweet” that you can throw out on Twitter.
But that doesn’t mean that you can’t pair tweeting and Facebooking up with vlogging.
Regardless of what industry or niche you’re in, there will be hundreds – if not thousands – of interested parties all over social media networks like Facebook, Twitter and LinkedIn wanting to watch what you have to say.
These social media sites have pooled together all of these individuals in one common area for you to go out there and engage with.
Oh, and did we mention, it’s free?
So when vloggers ask us “why use social media for marketing?” we say, “Why not?” You won’t be disappointed with your social media marketing results and efforts, especially if you follow the tips and strategies that we list below:
Create A Separate Page For Your Vlog Channel for Better Social Media Marketing Results
This is not only essential for being able to measure your social media marketing results accurately, but it’ll also help you differentiate “you” from your channel.
Yes, you and your vlogs may be one in the same, but your vlog is actually some type of branded version of you, regardless of whether it’s a personal vlog or a business vlog.
Use Tools For Cross-Social Network Posting
Did you know that you can post the exact same content to Facebook, Twitter and LinkedIn all at the same time without having to log into each one individually? HootSuite will literally save you hours each and every week as it can post to multiple social media networks all at once, and can even be scheduled to post.
NOTE: Another reason why HootSuite rocks – you can choose the image that’s shared on Facebook to accompany your post, unlike other sharing software. This is important, since the image you post with your content will encourage viewers to engage with your videos.
When using HootSuite with Facebook, it’s more important than ever that you post your posts to your Facebook page rather than your personal profile.
This will give you far more exposure, particularly as Facebook now defaults to showing the most popular “top stories” (i.e. those with the most engagement) ahead of other posts.
Don’t Neglect Image-Based Sites
Did you know that Pinterest is now the 3rd most popular social media network on the web? (Experian Hitwise, 2012) Other image-based sites like Tumblr and Instagram are also increasing in popularity, meaning that if you really want to get the word out about your YouTube channel and get those social media marketing results you want, you need to start taking images seriously.
You don’t have to be a pro photographer or a fantastic artist to post on these sites. You can take simple pictures of yourself vlogging or filming. Be creative!
Google+ Isn’t Dead
Arguably, Google+ is hugely underutilized. But this doesn’t mean that you can’t use this social media site to your advantage. After all, if you want to get social media marketing results that matter, you’ll need to step outside of the box.
Google indexes any and all Google+ updates, so that post that you posted in its entirety in your Google+ status update then gets another location where it can be found at.
TIP: Put in the link to your vlog’s URL prior to copying and pasting any other information into Google+. That way viewers will be able to easily venture on over to your YouTube channel and watch your vlog.
Use these tips mentioned above to help you get the most out of social media marketing for your vlogs and videos!