After delivering yummy chaats, jalebis and samosa, ibibo-owned mobile-based marketplace Tradus has introduced grocery delivery by local traders in Delhi. Consumers can order their daily needs such as dal, rice, sugar, tea and dry fruits from local sellers via Tradus mobile apps (Android, iOS or Windows phone).
Buyers will get deliveries within hours, ensuring freshness and reliability of goods. “The launch of groceries is in line with Tradus’ strategy of augmenting local deliveries of long tail products on mobile platform. Delhi is the first city where we have launched groceries. We will expand the same to other cities and sellers shortly,” says Mudit Khosla, CEO, Tradus.
Tradus offers eight categories, including rice, flour, gram flour, spices, sugar and FMCG products like beverages among several others. Tradus pivoted to mobile and location based marketplace from online marketplace model in January this year. With a mobile-only approach, the company brought real commerce (local retailers in Delhi like Lajpat Nagar, Chandni Chowk, Gaffar Market, Karol Bagh and Sadar Bazaar) online. “We are committed to bringing real world retailers and buyers together using the power of mobile. Extending groceries on Tradus will further drive hyper local liquidity and relevance.
This will consolidate our position in the market as a one-stop shop for all long tail needs of buyers,” adds Mudit. The Gurgaon-based company promises one-day delivery and buyer protection, resulting in a worry-free shopping experience for buyers. Looking at Tradus’s new positioning — hyper-local approach and addition of grocery – it makes a lot of sense but logistics and supply chain could be challenging.
Over the past six months, e-commerce marketplaces have been adding various categories to scale and attain break even. Earlier this year, Snapdeal launched e-learning courses, Flipkart reintroduced heavy appliances and Shopclues offered micro-site for wholesale merchants. Tradus play seems to be promising and it would be interesting to watch how it fares in the future.