The location for Google Ads change for page to page depending on content and design.Many webmaster get low CTR on their adsense and thus create less revenue. The main problem is they don’t blend ads with their website and don’t place ads correctly. Here is Adsense placement guide to get high CTR

1. Ads at the top of the page and on the left of the page perfom better than any other ads.

2. Ads without background color and borders perform better than ads within borders with background color.

3. Ads within content pages perform better than any other ads.

4. A search box on every page gives you another chance for earning Adsense income.5. A blue link at the top of the ad, the ad in black, and the URL also in black so that it blends in with the ad copy – also tends to perform well. A black url makes the link stand out and gives you a better chance of someone clicking on it.

Some Suggestion for the Ads Placement on various site:

News Site – HomepagePlace larger ad unit above the fold to attract placement targeting

You can put up to 3 standard AdSense for content ads on your homepage. We recommend using either a 728×90 leaderboard or a 300×250 medium rectangle ad format according to your page layout.

Adding an Adsense for Search search box next to the top navigation bar would be an additional way to monetize your site.

News Site – Category Page

Place a 728×90 leaderboard and a 300×250 medium rectangle ad unit on the left-hand side and above the fold, and to attract placement targeting.

Put a 160×600 wide skyscraper ad unit on the lower right-hand corner of the page to attract the users attention when they finish reading.

Adding an Adsense for Search search box next to the top navigation bar would be an additional way to monetize your site.


News Site – Content Page

Place a 300×250 medium rectangle embedded into the content for placement targeting and better integration.

Put a 728×90 leaderboard or a 468×60 banner below the article to attract the users attention when they finish reading.

Place a 160×600 wide skyscraper below the side navigation bar.

Add two 468×15 link units below the title, and between the article and the leaderboard (728×90) or banner (468×60).

Adding an Adsense for Search search box next to the top navigation bar would be an additional way to monetize your site.