Bala Satish G, Nalin Goel and Karthik Venkat met while pursuing their engineering from NIT, Allahabad. The trio completed graduation with flying colours and ended up in jobs with seven digit pay cheques. However, they saw a big problem in procuring customized merchandise which turned into a business of over two crores within three years. Customized merchandise is more of an experience rather than a product. “The market looked very disorganized and was not at all service oriented.

We identified the big opportunity and realised that the problem was worth solving so we dived into it,” says Nalin, Co-founder, eSparsha. eSparsha offers customized merchandise for institutions and corporates. In the last three years, the startup has established itself as a reliable service provider for merchandise. “During these three years we tried to understand the industry in detail, and took feedback from hundreds of customers and shaped all these things into an innovative and scalable upfront platform called Mydreamstore,” adds Karthik.

ESparsha Inside Article

Mydreamstore allows people to design and sell custom t-shirts online with zero inventory and zero upfront costs. Clubs and classes can order their merchandise without taking any trouble and designers can launch their series of designs. It lets you create merchandise for your group in three simple steps. Prior to eSparsha, Bala worked with Cypress Semiconductors while Nalin is pursuing graduation from IIM Bangalore. Karthik had a brief stint with a startup before co-founding eSparsha. Source: yourstory.com