Everyone around the Web world is using SEO as a great tool to empower their site and make it come in the search results everyday, leading it directly to great visitor count and indefinitely generating revenue from the same.
Writing blog posts for Search Optimization has become a trend in our everyday blogging life, but here are two things you can do about your content and obviously to your optimization strategy.
There are 5 basic rules you should stick while writing articles that work great with Search Engines Algorithms
Blog posts should be original, you cannot copy from other websites and obviously cannot re-write articles from someone else’s blog/ or site.
Stolen articles don’t ban you from Google but they actually degrade your website’s performance in the search engines rankings. I have seen many people copying from top sites and they have some Page Rank, but it is of no-use, as they will never surpass the search ranks from the blogs they copy from and obviously until and unless they are reported to be plagiarise, they still live for a few days.
After getting your facts straights, you should not use your own content twice, even if you can re-write it somehow, it’s a waste of time and bad for your blog. How Bad?
They decrease the authenticity of your original blog post, leading yourself behind in the search result page.
Another bad way is using the same article on every blog, domain or subdomain you own. It again leaves you to be a copycat and somehow makes Google feel that you can’t produce original blog posts.
Does the article gives useful information on the topic you are writing about, or is just some blog that gives the same information, which is available on other thousands. Key to a unique article is with research and exploration of the topic you are about to write, if it comes packed with everything then readers are surely going to be engaged and definitely your blog visit time would increase, which indefinitely tells Google that it fulfils the desired search term.
Ask yourself, if its everywhere, why would google recommend you in its first search results, it has to important, information filled and obviously should add some value to your blog.
While writing an article, try to follow simple grammar rules and avoid making any errors. It has been a great trending topic within webmaster’s, saying well-formed and grammar abiding blogs are much liked by google than sites which seem to be written with the sake of writing something on it.
Don’t try to write a perfect English and try to avoid any jargon words, because the web has audience that may not be able to understand it. It is always preferred that writer should always write for a wide audience rather than writing it for a bunch of people, who can actually understand it.
“Great Content is only worthy of appreciation, if it can first be understood” – That is what I say to myself before writing anything. (And Yes, I made that line)
Other than Grammatical Errors, you should form an article that is actually been formatted well and is easy to understand. And also the user should be able to answer a fine & simple question.
Where exactly is it going towards?
There is just no use of researching about a topic, if you audience feels to be jeopardized and can’t understand how and what are you trying to explain.
Try to create good content and minimize the possibility, of people not understanding what exactly you are trying to say.
It’s not today, but from forever this topic has raised eyebrows of many webmaster, blogger (especially new ones) and far more people, who try to make a living through their sites.
The length of an article depends on you, it can be as long as you want, keeping just one point in mind – Explain the heading of your topic.
Writing a summary would not help your article to be complete descriptive and usually a visitor is just not looking for that. If he knew about the topic, he would have never searched for it, hence Search Engines don’t like incomplete or in some cases – non-descriptive article.
To make it simple, don’t write for Search Engines, write for users and stop thinking about length. It is always better to give extra, rather than keeping things short.
Call to action is a nice way of keeping visitors on the tab and making them explore your site more, but many of the bloggers, somehow get this wrong, they use so many hyperlinks in the middle of their article that it seems to bugger most of the audience.
And if its not for the audience, Google also hates too many links (even if they are from the same site).
Make sure you are keeping your link ideas to a limit and only add appropriate links that actually make your article informative and interesting.
# You can see Top 5 Content Mistakes That Google Panda Sees and Slaps, it explains more mistakes that you actually make while writing something wrong on your site. While you may work on those areas, it is also important to work on your On-Site Optimization.
Again, I have compiled 3 more points to help you get started.
Well the post is for everyone, but as I am using a WordPress installation, the screenshots are of the same, but you can do these changes onto every platform or better if you are creating your own site. Now not wasting any further time, read on!!!
(A) START WITH THE TITLE
Title of a blog post is of utmost importance and it is the very first thing that helps search engines to match the search queries of the users. Try to complete your title with the keyword you are trying to target.
For example if you are trying to target “Chocolate Cookies”, try to make a title that makes sense and has the following keywords in the Title – “How to Make Chocolate Cookies” [See (1) in Image]
And another most important point to remember is the title length, you should always keep your title within 60 Characters, as Google doesn’t really shows much on its search page. And try to use SEO Plugins for the same, two of the most favourite plugins are SEO plugin by Yoast and other All in One SEO Pack.
You should also try to match your URL link to keyword as much as possible, try to keep your keyword close to your domain name. [See (2) in Image]
Well I’m using Yoast’s plugin for my titles and meta description, you can use anyone you desire.
I have written the same Title in the title meta tag (See (4) in the Image) of the plugin box, and also have written my focus keyword (See (2) in the image), that I am trying to target. If you see (in no.5 ), it lets me know that my article does (or does not) have that keyword in it.
In the snippet preview (1), you can see how it will be displayed in the search results, the description it writes is just the meta information you type in (5).
As I have already said that too much of it is bad, but if you don’t use it at all, its just wasting your precious blog post.
You should interlink your older posts with the new articles, it not only helps you harvest the power of your old content, but also decreases your bounce rate.
Try to link the words as anchor text’s for other articles.
(C) IMAGE OPTIMIZATION
Image optimization is great, if done correctly you can actually make doors for a great audience to visit your blog.
# Well this is how I write blog posts for SEO, hope you like it and if there is anything you think different, please comment.